Digital publishers have always been subjected to constantly changing regulations and standards, most of the time even without their knowledge or consent. Also, though quite rarely, they would get notified in a timely fashion to make the necessary adjustments in order to comply. Monitoring and checking whether a website abides to all current standards is Read More
If you are looking for ways to shake up your website content performance in 2021, look no further. Podcasts are in fashion and people can’t get enough of them. Podcasting gives a personal touch to the classic plain text formats we are used to. It makes information more accessible and easy to comprehend, and shows Read More
Have you ever looked at a product and thought about why it was so popular with consumers? Perhaps it was something that people find useful for their everyday lives, or maybe because it was being endorsed by a celebrity or someone popular. The latter is known as “influencer marketing”, which we will be talking about Read More
Video is a powerful and persuasive type of content and most marketers consider it to be an essential element of their marketing strategy. It can act as a visual brand ambassador telling the world about your story. Or it can help introduce prospects to your business and therefore increase your chances of capturing leads. If Read More
Software as a Service products (SaaS) are here to stay. They are easy to use, flexible, and they are everywhere. Regardless of whether you own an aspiring SaaS startup, or have an established brand providing many well-known products, customer care is a top priority for any company if they want to be successful. Usually, when Read More
The software development work environment is dynamic and challenging, and the role of the Project Managers is even more so. The so-called PMs juggle and balance between many tasks and responsibilities, team dynamics, stakeholder expectations, fitting within budget and delivering on time. And, there is no single magic formula on how to do the job Read More
Having a high attrition rate is a dreadful ordeal for any B2B business owner. In fact, US companies lose over $136 billion per year due to avoidable customer switching. What Does ‘Attrition Rate’ Mean? Customer attrition rate, also known as customer churn rate, is the rate at which you lose existing customers. This can significantly Read More
What is the first thing that you need to pay attention to when designing a website? The answer is most likely its usability. You have to think about the website features that your visitors like and what would make them stay longer on your pages, and more importantly – come back again. Having a user-friendly Read More
Social media has a special role in any marketing strategy, whether it’s targeting businesses (B2B) or aimed at direct customers (B2C). And when it comes to Software as a Service or SaaS products, you have to plan carefully and think smarter in order to get the most out of your efforts. Why? The delicate part Read More
Remember the days when Artificial Intelligence sounded like a futuristic venture that would involve machines taking over the world? Well, here we are today, in that projected future. In this scenario however, these machines aren’t ‘taking over’ in a scary way. Instead, they are giving us an edge, especially in the world of eCommerce. What Read More
Just like software developers, content writers, marketing people and so on, designers need to have a good toolset to aid them in tackling every day work. What we’ve tried to do here is to outline such tools, workflows and the way you can combine them to speed up your work and reduce the chance for Read More
If you’re marketing your product or service to other businesses, you already know that B2B lead generation is not easy. When talking about selling to business-to-business customers, usually this means dealing with a whole company or a team. Furthermore, business purchasing decisions often go through several phases and need the approval of different decision-makers and Read More
