By definition sales effectiveness refers to a collection of metrics that can give you a better idea of your sales team’s overall success rate. It measures performance either against business goals or against revenue and profit, and sometimes it is even used interchangeably with sales efficiency. However, while both efficiency and effectiveness relate to performance Read More
How often have you heard the phrase “I want to start a business but have no ideas”? A hundred times, maybe more? Well, you’re not alone, we’ve all been there, either thinking about our own business ideas, or listening to someone else trying to come up with a good idea. Thankfully, there’s a way to Read More
Although a brand is a commercial entity, people tend to transfer anthropomorphic qualities to it – they perceive it and refer to it as if it was another human being. That’s why in marketing we often talk about brand personality, brand identity, brand voice, and etc. And similarly to communication, people find qualities related to Read More
SEO in the business world, is constantly changing, especially as new technologies emerge. To remain competitive, businesses have to stay agile and forward-thinking in their approach to Search Engine Optimization. Scalability in SEO requires a multifaceted approach. It entails optimizing, not just for traditional search engines, but also for dynamic voice and visual search platforms. Read More
In today’s digital-focused business environment having your own small business website and growing your small business is a challenge. An online presence is essential to any business, even a brick-and-mortar one. Customers are used to going online when researching a product and learning more about the brand behind it. And what better place to get Read More
What is web accessibility exactly? Well, it is certainly more than a catchphrase that will make you sound smart attending WordCamps! As a matter of fact, WordPress sites that don’t comply with the accessibility rules are the perfect target for lawsuits and lower conversion rates. However, having an accessible WordPress website means much more than Read More
The development of WordPress as a content management system is nothing short of remarkable! Since its beginning as a blogging platform, it grew into the best multipurpose CMS used by millions of businesses and big brands worldwide. The reasons for this are its open-source nature, excellent security, scalability, flexibility and data management benefits. Additionally, the Read More
Seems like nowadays, around every corner, another thought-leadership marketing campaign wants to inspire us. And yet almost everything these campaigns talk about we have heard already. The reason is that, although insanely popular, thought leadership may be greatly misunderstood. What Is Thought Leadership? Thought leadership is the ability to see things from a different perspective Read More
Business growth is something every company aspires to regardless of its stage of development, whether it be exploring new markets, investing in innovations, improving their products and services, optimizing pricing, widening their target audience, and so forth. However, expanding a business always involves risk, and if it’s not a well-calculated one, the consequences can be Read More
With the total global eCommerce sales projected to grow by 50% over the next three years and online shoppers making up 33% of the total world population, the digital marketplace is rapidly becoming an indispensable arena for businesses to thrive in. In 2024, there will be 2.71 billion digital buyers. By 2025, this figure is Read More
The internet is all about communication, but sometimes you just can’t help but ask yoursleft, in frustration: why is my WordPress site so slow? When you have to wait every time to get a response, be it online or in front of real people, you get annoyed. Now imagine how much slower this is when Read More
With a population of 2.56 billion Gen Z individuals, accounting for 26% of the global population, and a collective spending power of $143 billion, Gen Z represents a highly gainful market. Moreover, their digital savviness and unique expectations drive innovative trends and experiences and will hugely impact eCommerce brands in the near future. In the Read More
