Is your eCommerce customer retention good enough? Perhaps your eCommerce strategy isn’t working as expected? The truth is that it’s hard to attract customers in such a competitive industry, and it’s even harder to retain them for months and years to come. Still, there are some proven ways to reach more customers with your eCommerce Read More
Everyone loves free stuff, right? From free samples of food to free items for purchasing above a certain amount, free equals positive experience. In terms of business, though, free doesn’t bring in money, and without money there is no business. You did invest, in order to create the product in the first place, so it’s Read More
As Bill Gates put it in his essay from 1996, “Content is King”. Fast-forward to almost three decades later, and wouldn’t you know it, content is still king. In order to enter the king’s courtroom, though, you need to have the keys. Follow us, as we commence the journey through the halls, and the corridors, Read More
Designing and creating a dedicated WordPress blog page is essential for strengthening your digital marketing efforts and making them more authentic. While it may be challenging, every digital business should take part in it. Blogging attracts new audiences and ultimately increases organic traffic and sales that support your business growth. Do you know why people Read More
“How can I increase blog traffic?” If you run a business blog, chances are you ask this question a lot. And when thinking of an answer, it’s tempting to focus on creating something brand new. A new post, covering a new trend, describing a new innovation, explaining a new technique… But there’s another — often Read More
Running a small business is always a hit or miss endeavor. Luckily, there are always new niches to fill, and customer needs to satisfy, so you can be successful, if you’re opportunistic, analytical, and creative. Without further ado, let’s look at some of the best small business ideas to try this year. Readers Also Enjoy: Read More
Customer loyalty is one of the most crucial aspects of any business. It’s far more cost-effective to retain existing customers than to acquire new ones – about five times cheaper, in fact. That’s why establishing loyalty and retention is paramount to reducing expenses. Businesses often achieve this through loyalty programs, affiliate marketing, providing discounts on Read More
One of the most important segments of every modern business is digital marketing, yet digital marketing costs can sometimes become overwhelming. Today, without advertising your products/services online it is almost impossible to gain more customers and grow your business. Still, you should be careful not to overspend when it comes to marketing. The effect of Read More
You need a new pair of sneakers – what immediately comes to mind? Do you instantly think about buying new sneakers from brands such as Adidas and Nike, or are you the type of person that isn’t a brand-slave and anything will do? As is probably expected, the first option is much more common, like Read More
There are two main ways users search for news and information nowadays. The active one is by making queries in search engines on specific topics and/or trends of their interest. The passive one is by browsing news websites, digital publishers and social media feeds. And as Google has been trying to get involved in all Read More
4.76 billion, or more than half of the Earth’s population, use some form of social media. It goes without saying that social media is vital to the success of every business. The truth is, though, that not everyone is well-prepared for social media with its jargon, easily-distracted audiences, and other platform specifics. Fret not, we’re Read More
Compared to traditional marketing, digital has a great advantage – it is easily trackable which gives it vast potential for business intelligence (BI). With big data comes big responsibility – and making sense of all these numbers and leveraging them to work for you is very important. Business intelligence utilizes a variety of tools and Read More
