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Powering the future of grocery retail.

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Cross-platform

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    Catalog

    A library of every product that can be sold. Understand the requirements for sending your catalog data.

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    Instacart Platform Portal

    Self-serve tooling for configuring Marketplace, Storefront, and Storefront Pro sites.

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    Discounting Platform

    Learn how Instacart enables offers, sale pricing, loyalty pricing, and CPG coupons.

Retailer Storefronts

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    Storefront / Storefront Pro

    Next-generation white label e-commerce solution that brings the best of our innovations to your brand’s e-commerce experience. Featuring Instacart’s proprietary AI technology and native mobile architecture.

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    Coming soon

    To improve clarity, we are splitting the Storefront / Storefront Pro documentation site into two sites. Bookmark the new Storefront Pro site now to keep track of status updates.

In-Store Solutions

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    Caper Cart

    An AI-powered smart cart that streamlines checkout, helps customers navigate the store, and lets them bag as they shop.

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    FoodStorm

    A market-leading order management system for end-to-end prepared foods and catering.

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    Shopper App

    A market-leading picking software used by store associates and shoppers to fulfill customer orders efficiently while maximizing customer satisfaction.

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Advertising

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    Instacart Ads API

    Advertisers can reach 1,500+ retailer banners by advertising with Instacart.

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    Ads Manager

    Instacart offers a large and growing ads ecosystem that helps you reach customers on Instacart Marketplace, grocery ecommerce sites, and on AI-powered smart carts in-store.

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    Carrot Ads API

    Retailers and publishers display ads in their owned-and-operated sites. Target ads to your customers and track engagement.

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    Instacart Data Hub

    A clean room environment built on Snowflake, enabling data collaboration with partners through a secure clean room infrastructure.

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    Consumer Insights Portal

    Self-serve CPG analytics on Instacart—basket behavior, substitution, promotions, innovation, penetration, and search all in one portal.

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    Product Content Guidelines

    Learn how Instacart handles product information and how to manage your brand content to ensure a consistent, high-quality customer experience.

Site Integrations

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    Connect APIs

    Add Instacart capabilities to a retailer’s owned and operated e-commerce site.

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    FoodStorm APIs

    Add FoodStorm OMS capabilities to a retailer’s owned and operated e-commerce site.

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    Shopping Widgets

    Add collections, cart, search, and other widgets to a retailer's app or website.

Marketplace Integrations

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    Developer Platform API

    Link your app or website to Instacart Marketplace.

Resources