Lori Elsen
Director, Packaging Engineering, Global Logistics, Enterprise Supply Chain
3M
27 October 2026
* JOIN US FOR THE PRE-EVENT HAPPY HOUR on October 26, 2026 FROM 6:00 PM – 7:00 PM
7.00 – 8.00 CET
Delegate Registration and Networking Breakfast
8.00 – 8.10 CET
Chair's Welcome and Opening Remarks
SUSTAINABILITY & MATERIALS
DESIGN & BRANDING
Kevin Marshall
Senior Director, Design, Packaging and Content
Microsoft
8.10 – 8.40 CET
Opening Keynote
Jen HuffstetlerChief Sustainability Officer and SVP, Corporate Global Product Compliance and Sustainable Impact
HPKevin LoDistinguished Technologist and Director, Circularity and Sustainability data tools
HP
Embedding Compliance, Circularity and Innovation into Global Packaging
- Integrating sustainability, compliance, and innovation into one unified global packaging strategy
- Designing circular packaging with recycled, fibre-based, and lower-carbon materials
- Navigating evolving global regulations while turning compliance into competitive advantage
- Scaling responsible sourcing through cross-functional collaboration and closed-loop systems
- Reducing emissions while maintaining product protection, customer experience, and cost discipline
8.40 – 9.10 CET
Plenary
Shimei Fan
Chief Scientific and Sustainability Officer
Coty
Sustainability-Driven Innovation and Leadership for a Greener Packaging Future
- Applying science, innovation, and sustainability across the entire product lifecycle
- Advancing “Beauty That Lasts” through packaging reduction and climate-aligned targets
- Increasing recycled content and certified materials while maintaining performance and consumer experience
- Collaborating across industry to accelerate packaging and lifecycle improvements beyond company boundaries
- Embedding sustainability into R&D, decarbonisation strategy, and cross-functional innovation
9.10 – 9.40 CET
Plenary
Speaker TBA
Tetra Pak
Scaling Paper-Based Barriers for Next-Generation Aseptic Packaging
- Reducing reliance on aluminium through advanced paper-based barrier material innovation
- Maintaining food safety and shelf life while simplifying packaging structures
- Scaling proven solutions across dairy, juice and broader applications
- Designing cartons for improved recyclability, renewable content and lower emissions
- Collaborating across the value chain to commercialise sustainable packaging at scale
9.45 – 11.25 CET
Refreshments, Networking, and Pre-Arranged 1-2-1 Meetings
11.30 – 12.00 CET
Sessions
SUSTAINABILITY & MATERIALS
Lenny Conil
Global Director, Packaging Innovation
ABInBev
EUPPWR as a Catalyst for Packaging Innovation in Global Beverage Portfolios
- Reshaping packaging innovation through design, materials, recyclability, and end-of-life performance
- Translating EUPPWR requirements into scalable reuse, lightweighting, and recycled-content strategies
- Balancing compliance with consumer experience, brand differentiation, protection, and commercial feasibility
- Advancing circular systems through collaboration across suppliers, recyclers, retailers, and policymakers
- Turning regulatory readiness into innovation, resilience, growth, and long-term competitive advantage
DESIGN & BRANDING
Tom Astin
Global Director, Brand and Marketing Strategy
AEG
Packaging Beyond the Box: Building Premium Brand Experiences in a Sea of Sameness
- Translating brand heritage into tactile, material, and colour choices that elevate value
- Overcoming limited finishes, restricted colour systems, and commodity-feel packaging materials
- Transforming packaging into a holistic experience across purchase, delivery, and unboxing
- Building emotional confidence through distinctive, premium, and consistent packaging experiences
- Collaborating across teams to scale brand value consistently across channels
12.05 – 12.35 CET
Workshops
Room 1
Speaker TBA
Esko
Connecting Packaging Workflows to Reduce Errors, Waste, and Time to Market
- Managing complexity across growing SKU portfolios, shorter runs, and evolving compliance requirements
- Connecting design, artwork, prepress, colour management, and production workflows
- Automating checks to identify artwork, barcode, formatting, and print-readiness errors earlier
- Standardising workflows across teams, suppliers, and sites for consistent right-first-time output
- Reducing rework, waste, and lead times while maintaining quality and compliance
Room 2
Speaker TBA
Osapiens
Designing Connected Packaging That Powers Traceability Authenticity And Consumer Engagement
- Integrating IoT-enabled packaging to capture supply chain events and environmental conditions
- Deploying dynamic QR codes for product data, engagement, and recall-ready traceability
- Embedding RFID sensors for item visibility, inventory control, and reverse logistics
- Implementing NFC tags for authentication, services, and personalised post-purchase engagement
- Standardising secure data flows for global compliance, serialization, and provenance verification
12.40 – 13.40 CET
Lunch & Learn Roundtable Discussions and Open Seating Lunch
Benefit from additional learning by joining a moderated roundtable discussion on pressing issues in the industry. Registration is required, and attendance for moderated roundtables on Day 1 is limited to attendees and speakers. Choose from:
Engineering stronger corrugate solutions for efficient low carbon shipping
Driving sustainable packaging strategies that deliver measurable circular outcomes
Creating rapid mock ups to validate shelf impact and usability
13.45 – 14.15 CET
Sessions
SUSTAINABILITY & MATERIALS
Carsten Borth
Senior Director, Procurement Direct Materials, Western Europe
Carlsberg
Strengthening Sustainable Packaging Supply Chains Through Strategic Procurement
- Aligning procurement strategies with sustainability, cost, brand, and EUPPWR requirements
- Building resilient supply chains through diversification, risk management, and regional sourcing
- Collaborating with suppliers to accelerate material innovation, recyclability, and circularity
- Using supplier data and performance metrics to improve quality and availability
- Navigating regulation and volatility while maintaining supply continuity and speed to market
DESIGN & BRANDING
Ana Rescek
Head, Packaging, Technology and Design
METRO AG
Compliance by Design: Embedding Regulatory Readiness into Packaging Development from Day One
- Anticipating regulatory requirements before concepts, materials, and formats become fixed
- Translating evolving legislation early into clear, actionable packaging design specifications
- Integrating compliance checkpoints across development, sourcing, testing, and approval workflows
- Standardising data, documentation, and labelling while respecting local market requirements
- Balancing recyclability, reuse, performance, cost, and customer experience from day one
14:20 – 14:50 CET
Workshops
Room 1
Speaker TBA
SCA
Reimagining Packaging Performance Through Next-Generation Fibre-Based Solutions
- Developing fibre-based materials that balance performance, sustainability, and functionality
- Applying material innovation across diverse packaging industries, formats, and applications
- Using research and development to advance next-generation packaging solutions
- Improving packaging reliability and resilience throughout complex global supply chains
- Collaborating across value chains to scale renewable fibre packaging innovations
Room 2
Speaker TBA
KRONUS
Unlocking the Potential of Reusable Packaging in Modern Supply Chains
- Identifying reusable packaging opportunities that create value across complex logistics networks
- Using durable wooden solutions to support reuse and resource optimisation
- Aligning packaging design with evolving operational and supply chain challenges
- Improving efficiency, flexibility, and sustainability through adaptable reusable packaging systems
- Creating resilient packaging solutions designed for long-term environmental and commercial value
14:55 - 15:15 CET
REFRESHMENTS, NETWORKING, AND PRE-ARRANGED 1-2-1 MEETINGS
15.20 - 16.50 CET
Plenary
Miguel Arevalo
Head, Packaging Sustainability and Innovation
Google
Reinventing Packaging Systems Through Material Innovation, Scalable Design, and Industry Collaboration
- Transitioning from legacy materials to scalable fibre-based, high-performance packaging solutions
- Designing infrastructure-compatible packaging across manufacturing, logistics, and recovery systems
- Combining material science, engineering, and lifecycle insights for holistic redesign
- Sharing open-source frameworks to accelerate collaboration and industry-wide innovation
- Balancing performance, protection, accessibility, and user experience through scalable implementation
16.55 - 17.40 CET
Panel discussion
Dania Blin
Global Director, Sustainability and Science
YSL BeautyMiguel Arevalo
Head, Packaging Sustainability and Innovation
Google
Omer Bin Younos
Global Director, Packaging, Foods
Unilever
Bruno Alcantara
Director, Packaging Innovation, Household Care
ReckittSpeaker TBA
SCA
Scaling Sustainable Packaging by Turning Environmental Goals into Scalable Solutions
- Embedding sustainability throughout packaging development, from initial concept through commercialisation
- Overcoming cost, sourcing, and supply chain barriers to sustainable materials
- Collaborating across value chains to develop circular packaging systems at scale
- Designing packaging for reuse, recyclability, and efficient material recovery
- Using EUPPWR to align environmental ambitions with evolving regulatory requirements
17.40 - 17.50 CET
Chair's Closing Remarks
SUSTAINABILITY & MATERIALS
Lori Elsen
Director, Packaging Engineering, Global Logistics, Enterprise Supply Chain
3M
DESIGN & BRANDING
Kevin Marshall
Senior Director, Design, Packaging and Content
Microsoft
17.50 - 18.50 CET
Networking drinks reception
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