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- 22x spend increase in 3 months. Not a typo. This was just one of the highlights shared in our webinar with Home Chef's [@realhomechef] paid media manager. He who broke down exactly how they scaled AppLovin to one of their top 3 highest-spending digital channels, starting with a
- (1/5) Many advertisers come to us with the same question. AppLovin looks strong in-platform, but their third-party tool doesn't see it. Or their MMM is attributing more than the platform reports. Neither is wrong. Here's how to think about it 🧵
- Most advertisers still think mobile gaming is a niche channel. The stereotype is stubborn. In reality, the typical casual mobile gamer is an adult playing puzzle games, crosswords, and card games, many of whom make financial decisions at home. 70% of these gamers drive most
- What actually happens when a major DTC brand bets on a new performance channel? Home Chef is one of the most recognized meal kit brands in the US, and their paid media manager is going live to share how they’re scaling on Axon. In this live webinar, you’ll get real learnings
