Brian Dean (@BrianEDean) / X

Brian Dean

7,464 posts

Brian Dean

@BrianEDean

Founder of Backlinko & Exploding Topics, both acquired by Semrush (NYSE: SEMR).

Joined November 2012

Brian Dean
@BrianEDean
17h
Everyone's suddenly an expert in "AI SEO." Well, I've been testing this stuff on a real site for the past year. And the biggest thing I learned is: Nobody clicks on sources! The CTR from AI tools is basically zero. The real upside from getting MENTIONED. So when someone
Brian Dean
@BrianEDean
Aug 6
Half of B2B software buyers now start their research with AI ...not Google. HALF That's from G2's new survey of 1,000+ B2B software buyers. The craziest part: 11 months ago, that number was only 29%. But here's the stat that should really get your attention if you're in SaaS
Brian Dean
@BrianEDean
Aug 5
Here's my mockup of what Google's search results could look like in a few years. Right now, Google is in an awkward adolescence phase with AI search. They basically slapped AI Overviews on top of the SERPs. But search is clearly going to be prompt-first eventually. Which means
Brian Dean
@BrianEDean
Aug 4
My YouTube channel got to 500k+ subscribers. The only problem? I HATED making videos. Here's how I got back into it:
00:00
Brian Dean
@BrianEDean
Aug 4
I for sure lost that initial hunger after selling Backlinko. My main motivation with Exploding Topics was feeling like I had to prove that my first acquisition wasn't a fluke. So I basically created a chip on my shoulder. After Exploding Topics got acquired, my motivation
Josh Pigford
@Shpigford
Aug 3
I've been slinging so much at the wall for the past 5 years. Keep feeling like I'm right on the cusp of SOMETHING. But it's been so hard to turn anything into a real viable business. An issue of focus? On some level, sure. But maybe it's something else? I don't know.