One region. Two consumers heading in opposite directions.
Across KSA and the UAE, confidence has held, and purchase intent remains strong, but the similarities stop there. Our new report surveys 1,000 consumers in both markets to understand what they are still buying, what they
Sharing the latest news, articles and research from Deloitte in the Middle East, the business advisory firm, present in the region since 1926.
- How can #AI create real business value in #IndirectTax? Episode 2 of AI in Practice: Leaders’ Perspective explores practical AI applications, responsible adoption, and the steps organizations can take to move from experimentation to impact. Watch now: delo.tt/6018B16R6m
- We’re proud to be the AI Transformation Leader @LEAPandInnovate 2026. Join us in Riyadh to discover how AI can unlock new possibilities for your business. Don’t miss the future of AI. Stay tuned! #LEAP2026 #AITransformation
- Same region. Same conflict. Very different outcomes. Across the Gulf, some businesses are absorbing regional pressure comfortably while others are being pushed to restructure. Our new report surveys over 100 organizations across the GCC to understand what separates them, where
- Layan’s journey with Deloitte began through the BrightStar Journey, an opportunity that opened the door to hands-on experience, mentorship, and learning alongside industry leaders. Today, she is building her career in Cyber, shaped by curiosity, resilience, and a commitment to




