Built with AI. Told through AI. 🎾
@Hudleplay launches its new Vision experience with an AI-generated campaign film that turns everyday padel games into highlights and performance insights.
#marketing #campaign #india
MARKETECH APAC is a marketing-centric publication focusing on the Asia-Pacific region.
- AI can automate the ad buy, but who keeps watch? 🧠@PubMatic launches a new governance architecture for agentic advertising, giving brands greater control and auditability as AI takes the wheel. #technology #artificialintelligence #global
- A new commercial leader joins the team. 🚀 In his new role, Ricky Chanana will partner with regional leaders to accelerate @OmnicomMediaGrp Asia’s capabilities, helping clients deliver more effective, data-led outcomes. #marketing #appointment #apac
- POP MART's first-ever energy brand partnership is here. @Shell x @POPMARTGlobal launch an exclusive HACIPUPU collection across China, Singapore, Thailand & the Philippines, reimagining forecourts as retail destinations. #partnership #campaign #singapore
- @dbsbank Hong Kong scores a sponsorship play with "Score Together," its new campaign tied to the 2026 Hong Kong Football Festival, blending football themes with its banking credentials. #partnership #campaign #hongkong

