It’s here — PRWeek’s Agency Business Report is the most comprehensive look at the global PR industry, and a field guide to help smart clients navigate a rapidly changing agency world.
Explore the full report:
prweek.com/article/195406…
Why AI and earned media are becoming one strategy
Technology is reshaping discovery and media placement for human readers and large language models. In turn, communicators have to rethink their approach to gaining awareness.
prweek.com/article/196620…#PartnerContent
Generative AI is no longer a novelty — it’s the key to accelerating your PR and comms career. Join us at AI Deciphered for a panel sponsored by New York Life featuring leaders from @Heidrick & Struggles, Invenīre 2050 and New York Life. #AIDecipheredaidecipheredsummit.com/?promo=CAMPNYL…
What area of marketing is best positioned to be in charge of affiliate marketing?
Mike Rush, EVP and partner at 360PR+, makes the case that it’s PR on the latest edition of The PR Week.
🎧 Listen to the full episode: prweek.com/article/196608…