Pixel holds 1.1% of global smartphone shipments. That hasn't moved in a year.
IDC's Jitesh Ubrani says #Pixel isn't chasing share. It's setting the bar for AI-driven software that #Samsung and #Apple will eventually have to match.
🔗 Read the blog: bit.ly/4A8ihAw
IDC research finds that 86% of buyers plan to use AI to streamline and speed internal buying decisions.
80% will use AI agents to reduce reliance on a salesperson.
See what this means for your go-to-market strategy: bit.ly/469cf53#IDCQuanta#SalesEnablement
A tech CMO told IDC's Laurie Buczek: "Overnight our website traffic tanked. Buyers have shifted to AEO and engage with us much later in the decision journey."
That's not one company's story. IDC finds 79% of B2B buyers will lean more heavily on AI tools for complex purchases
SpaceX bought Cursor. OpenAI's response: cut off Cursor's access to its own models, effective November 12.
IDC's Arnal Dayaratna says the real fear isn't losing a customer, it's feeding a competitor: Cursor generates a massive stream of OpenAI outputs, and SpaceX now owns Grok,
For years, sustainability lived in strategy decks. IDC's research suggests that era is ending, replaced by AI-enabled execution that ties climate commitments directly to business outcomes.
Three of IDC's sustainability analysts will be at Climate Week NYC this September: Bjoern
