Matt Hunter

@MattHunterCoach

Founder & CEO Coach | 2x Founder & Leader | Author

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Matt Hunter
@MattHunterCoach
May 6
Today I am so excited to publicly announce my new book, Tough Enough: How to Lead a Team to Greatness Without Being a Jerk, which @BasicVenture at @HachetteUS will publish on September 29, 2026. It’s the practical playbook for building the next generation of great companies. As
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Matt Hunter
@MattHunterCoach
8h
John Mackey nearly killed Whole Foods before it began. His first store, Safer Way, was vegetarian only. No meat, no coffee, no alcohol, no sugar, no additives. It was true to his personal values, and it nearly went bankrupt because it didn't offer enough of what people actually
Matt Hunter
@MattHunterCoach
Sep 12
Between us, John Baird and I have spent over fifty years working alongside founders, CEOs, and leadership teams. His work was at Apple, Nike, DoorDash, and other iconic companies. Mine as an entrepreneur, leader, and coach of startups backed by Andreessen Horowitz, Accel, and
Matt Hunter
@MattHunterCoach
Sep 11
Most culture problems start with a story nobody actually believes. Yuval Noah Harari makes the case in Sapiens that humans coordinate at scale through shared stories. Company culture is exactly that: a story a group of people agree to believe and act on together. When the
Matt Hunter
@MattHunterCoach
Sep 10
You don’t have to be a jerk to get great results. The best leaders know how to be demanding without being demeaning, direct without being cruel, and ambitious without burning people out. You can push hard, hold an incredibly high bar, and still be someone people genuinely want
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