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Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Winning the Modern Agency Pitch

In this episode of Adtech Unfiltered, Malorie Benjamin joins host Noor Naseer to unpack how the agency pitch process is evolving.

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Is Search Totally F**ked? What Do We Do Now? 

Search is changing fast. Watch this webinar to learn how AI and GEO are reshaping discovery, and how marketers can stay visible.

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TikTok Advertising in 2026: What Questions Remain Post-Sale?

While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.

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Programmatic Advertising 101: What is a DSP?

Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!

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Basis 2026 Political Advertising Bootcamp: Winning with Audio

Sean Duggan and Kristin Battersby from the Basis Candidates & Causes Team host a deep dive into the political audio ...

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Beyond Retail: The Rise of Commerce Media

Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.

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What Do Marketers Need to Know About Advertising in AI Environments?

Advertising is emerging in AI environments. Learn key platforms, challenges, and how marketers can prepare now.

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Omnichannel Advertising Platforms: What They Are and Why You Need One

Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.

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How Marketers Are Really Using AI Today

Basis experts share examples of how they're leveraging AI, from understanding audience sentiment to determining radius targeting.

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