At DOOB-E, our journey began long before the first cartridge ever left our lab. We started as true connoisseurs—top-shelf smokers who lived and breathed the culture, always searching for the cleanest flavour, the strongest effects, and the safest way to enjoy cannabis. But as the industry evolved, so did our mission. We wanted the same elite experience without the need to light up. Something discreet, powerful, flavour-rich, and reliable—no compromise.
To create it, we had to go deeper than anyone else.
We travelled, explored, and built real relationships with farms across the world—hand-selecting cultivators who shared our obsession with quality. Together, we began growing genetics sourced from the best breeders in the industry. Every strain we chose was deliberate. Every farm we partnered with understood one thing: top-tier extracts start with top-tier flower.