Last updated: 13/01/2026

This Cookie Policy explains how Idenfo Ltd. and its group companies (“Idenfo”, “we”, “us”, “our”) use cookies and similar tracking technologies on our website and digital services (collectively, the “Services”). This policy applies when you visit idenfo.com and related sites.

For information about how we process personal data more broadly, please see our Privacy Policy.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and activity and support secure and efficient delivery of services.

Similar technologies include local storage and tracking pixels, which may be used alongside cookies.

2. Cookie Consent and Preferences (Actual Implementation)

When you first visit idenfo.com, you are shown a cookie banner with the options:

• Accept All
• Reject
• Preferences

Through “Preferences,” you can manage cookie categories particularly non-essential cookies and choose which types you allow. Your selections are stored via a cookie that lasts 30 days.

If you reject non-essential cookies, those cookies will not be set, in line with consent requirements under UK and international privacy rules.

3. Categories of Cookies We Use

Based on the cookie preferences UI and the existing company policy, we use the following categories:

a. Essential Cookies (Always Active)

These cookies are strictly necessary for the functioning of the website and cannot be turned off via the cookie preferences tool. They include:

• Cookie Preferences: Stores your cookie consent choices. (Duration: 30 days)

• Comment Session Cookies: Used when comments are enabled (e.g., comment_author, comment_author_email, comment_author_url). (Session)
• Google reCAPTCHA Cookie (_GRECAPTCHA): Helps protect the site from spam/abuse. (179 days)

 

Legal Basis: Necessary for legitimate interest and the operation of the website under UK GDPR / GDPR and equivalent international standards; explicit consent is not required for these cookies.

No opt-out toggle is provided for essential cookies in the preferences panel.

b. Non-Essential Cookies (Subject to Consent)

Depending on your choices in the Preferences UI, the following types of non-essential cookies may be used:

• Analytics & Performance Cookies

Used to understand how visitors interact with the site (e.g., pages visited, usage patterns) so we can improve content and service delivery. Examples may include cookies set by third-party analytics platforms.

• Functionality Cookies

Help remember user preferences (e.g., language or region) to provide a consistent experience.

• Marketing / Targeting Cookies

Used to tailor content to your interests and measure advertising performance. These are set only if you consent.

All non-essential cookies are blocked until you accept them via the Preferences panel. This is required for compliance with UK PECR, GDPR/ePrivacy Directive principles, and similar international privacy laws.

c. Third-Party Cookies

Some cookies particularly analytics, advertising or embedded content cookies may be set by third parties (e.g., social media platforms, analytics providers, marketing networks).

These third parties may set cookies when you interact with their services on our site (e.g., embedded videos, widgets, or scripts). We do not control third-party cookie practices, and these are subject to each party’s own policies.

Cookie Name	Category	Purpose	Approx. Retention
cookie_preferences	Essential	Stores the user’s cookie consent choices. Enables the cookie banner preferences to persist.	~30 days (as shown in consent UI) (Idenfo)
comment_author	Functional / Necessary	Remembers the commenter’s name for form fields on commenting features.	Session (Idenfo)
comment_author_email	Functional / Necessary	Remembers commenter’s email across sessions for the comment form.	Session (Idenfo)
comment_author_url	Functional / Necessary	Remembers commenter’s website URL for comment features.	Session (Idenfo)
_GRECAPTCHA	Essential / Security	Google reCAPTCHA cookie that helps prevent spam by distinguishing bots from humans.	~179 days (Idenfo)
elementor	Necessary	This cookie is used by the website’s WordPress theme. It allows the website owner to implement or change the website’s content in real-time.	Never (idenfo)
wpEmojiSettingsSupports	Necessary	WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly.	session (Idenfo)
(Possible third-party analytics – typical)	Analytical	Likely Google Analytics (_ga, _gid, _gat) if enabled via consent.	ga: ~2 years; gid: ~24 h; gat: session (standard GA durations)
(Possible A/B test or optimization)	Analytics / Performance	Cookies set by visual optimizer tools like VWO (_vis_opt_*, vwoSn, etc.).	Varies (often 30 days – 10 years)
(Third-party embed cookies)	Unclassified/ Marketing	E.g., YouTube (VISITOR_INFO1_LIVE), LinkedIn, Instagram, ads, chat widget sessions.	Varies by provider

You should review those third parties’ privacy and cookie policies for more information.

5. Legal Basis for Cookie Use

United Kingdom

Under the Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we must obtain prior consent for all non-essential cookies (e.g., analytics, functionality, advertising). Consent must be freely given, specific, informed, and unambiguous. We provide a preferences tool that enables this.

 International Compliance

Where GDPR, the EU ePrivacy Directive, and other international laws apply, similar requirements for informed consent and granular choice apply. We adopt GDPR-level consent standards globally.

In all jurisdictions that require consent (including MENA, Africa, Asia and other regions), we ensure users are informed and can accept/reject non-essential cookies.

6. How to Manage and Withdraw Consent

You can manage or withdraw your consent at any time by:

• Clicking the “Preferences” button in the cookie banner.
• Changing your browser settings to block or delete cookies (note this may impact site functionality).

7. Duration and Retention

Cookies have lifespans determined by their purpose:

• Session cookies expire when you close your browser.
• Persistent cookies remain for a defined period (e.g., 30 days for preferences cookie, 179 days for reCAPTCHA).

Specific durations are provided where available in the preferences UI.

8. International Data Transfers

Some cookies and related tracking technologies may involve the transfer of data outside your country of residence. When personal data is transferred internationally, we apply appropriate safeguards such as Standard Contractual Clauses where required.

9. Changes to This Policy

We may update this Cookie Policy as technologies and legal requirements evolve. Updates will be posted with a revised “Last updated” date.

10. Contact Information

If you have questions about this Cookie Policy or cookie practices, please contact:

Data Protection Officer

Email: [email protected]

Address: Bankside 300 Peachman Way, Norwich, Norfolk, United Kingdom.