The PR Council’s Communities connect our members to each other, to important issues in our industry and to the knowledge that helps leaders do their jobs better. If you are a functional leader for one of these sectors at your agency, you can sign up here.
Digital
Share insights, tools and recommendations across digital, social, and data and analytics to advance the industry.
Human Resources
Identify and assess talent trends and share best practices. Help design PRC annual surveys on compensation and benefits.
Diversity, Equity, & Inclusion
Support talent working to increase DEI in our agencies and society at large. Champion the benefits of diverse workforces.
CFO/COO
Deploy best practices to manage the core business operations of dynamic agencies. Provide input into PRC annual surveys on financial metrics.
Sales & Marketing
Share best practices for the sales and marketing function at agencies of all sizes, including topics ranging from staffing to technology platforms.
Measurement & Effectiveness
Exchange ideas and approaches that drive smarter measurement and build stronger narratives that connect communications to business results.
CEO Cohorts have become one of the PRC’s most valued benefits since their launch in early 2023. Cohorts consist of 6-8 non-competitive member-firm CEOs and Presidents and provide a confidential setting to share knowledge, discuss challenges and develop ideas.
Based on the popularity of the CEO Cohorts, Leader Cohorts for senior leaders (Managing Directors and SVPs) were launched in 2024.
The commitment to join a cohort is to attend 1-2 in-person meetings and 1-2 virtual meetings annually.
When you’re facing a high-stakes decision, the right conversation can change everything. Our Rapid Executive Advisory Introductions connect you within 72 hours to a vetted peer who has navigated exactly what you’re navigating — a pricing model shift, a leadership transition, a potential acquisition, or the harder question of what your firm becomes on the other side of it. Matches are made personally, based on your firm’s profile and the specific decision at hand.
The PR Council is a unique industry resource for agencies that delivers extraordinary value. For larger agencies, the Council provides safe spaces for leaders to engage in transparent conversations that allow us to look at the world of PR, client excellence and team building from different perspectives. For smaller agencies, the Council is a fount of expertise and guidance that support leaders.
PRC membership continues to build value for our growing Inizio Evoke business. Of particular value has been the rigor placed on developing reports like the Compensation Survey and Labor Billing Rates – providing us with tangible benchmarks to support business decisions. Beyond that, the growing Communities in DEI, HR, and Digital have been effective at engaging more of us throughout the organization.
As an owner, the PR Council provides great resources to help us run our agency more effectively. From the benchmarking reports to staff training programs to insights into topics facing the industry, the PRC helps us get and stay ahead of important business issues. There is immense value in having the PRC share this type and wealth of information rather than having to create it on our own.
