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DAY 2: MASTER THE MONEY-MAKERS

Choose your path. Laser-focused learning.

 

ADVANCED FACEBOOK ADS: Data-Driven Campaigns for Serious Marketers dives into the strategies behind profitable Meta advertising. In this session, Gerry Kilby breaks down how to use data, testing, and smart targeting to build campaigns that consistently deliver results. He’ll explore how to optimise performance, identify winning ads, and scale campaigns effectively helping authors turn Facebook ad spend into reliable profit engines.

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GETTING STARTED WITH FACEBOOK ADS: A Beginner’s Roadmap offers a clear, confidence-building introduction to Meta advertising for authors. In this session, Tom Ashford walks through the fundamentals of setting up campaigns, understanding targeting, and creating ads that reach the right readers. Designed for beginners, it’s a practical guide to help authors take their first steps into Facebook advertising with clarity and confidence.

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HOW TO THINK LIKE A PUBLISHER with Tony Lee explores the mindset and strategies that publishers use to develop successful books and authors. Drawing on his industry experience, Tony will share insights into positioning, long-term planning, and making smart decisions that help authors build stronger careers and reach wider audiences.

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"CAN YOU HEAR ME NOW?"Phil shouted from across the Uncanny Valley. Join author, AI technologist and Spoken founder Phil Marshall as he unveils the uncanny reality of creating high-quality, low-cost, immersive, multi-voice narration. Phil will outline the new avenues available for AI audiobook distribution, and demonstrate innovative tools for getting readers to discover your work. "Come away with a plan for audio creation, distribution and discovery!" [Shouted, in a friendly tone, with a slight echo as if coming from across a valley.

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TIKTOK FOR AUTHORS - HOW TO GET STARTED In this workshop session, Author Scale will explore how authors can harness the power of TikTok to grow their audience and build their brand. They’ll walk through the fundamentals of creating engaging content, understanding the platform’s algorithm, and turning visibility into real readership. Whether you’re completely new to TikTok or looking to refine your strategy, this session will give you practical tools to start showing up with confidence and purpose.

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THE FUTURE OF AUTHOR DISCOVERABILITY The Session You Can’t Afford to Miss with Stuart Grant: The rules of discoverability are changing fast. AI search, GEO, structured data, and emerging technologies are reshaping how readers find authors, books, and content online. In this session, Stuart explores the most important shift authors need to understand right now, and what they can do to stay visible, relevant, and ahead of the curve. If your website, metadata, and online presence are not built for where discovery is heading, you risk being left behind.

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KICKSTARTER FOR AUTHORS Workshop brings together Dana Claire and Oriana Leckert to explore how authors can successfully launch projects on Kickstarter. From planning your campaign to creating rewards and engaging readers, this session offers practical insights into using crowdfunding to support your books.

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AUTHOR BUSINESS with Becca Syme 

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RUNNING YOUR AUTHOR BUSINESS - professional services panel brings together experts from HW Fisher, ALLi, and Joe Solari to discuss the professional support authors need to run a successful publishing business. From financial management and taxes to legal considerations and long-term planning, this panel offers practical guidance to help authors navigate the business side of their careers with confidence.

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WHY YOUR AI TRANSLATIONS SUCK AND WHAT YOU CAN DO ABOUT IT James Blatch will explore why AI-generated translations often fall short and what authors can do to improve them. You’ll gain insight into common pitfalls, from loss of nuance to cultural missteps, and learn practical strategies to refine translations for greater accuracy and impact. Whether you’re already using AI tools or just considering them, this session will help you produce translations that truly resonate with your readers.

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HOW TO CREATE A FILM FROM YOUR NOVEL USING AI Michael Evans will guide you through the exciting process of transforming your novel into a film using AI. You’ll explore how emerging tools can help visualize scenes, develop scripts, and bring your story to life on screen without the need for a traditional production pipeline. Whether you’re curious about AI or actively looking to adapt your work, this session will offer practical insights and creative inspiration to help you take the first steps.

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THE AI-DRIVEN EDIT: From Structural Mastery to Market Success with Hayley Milliman. Stop guessing and start analyzing. In this session, ProWritingAid previews a new era of deeper story editing reports designed to assist authors. From granular Chapter Critiques and Virtual Beta Reading to high-level Manuscript Analysis and Marketability Data, discover how to use advanced AI to identify your story's strengths, fix structural weaknesses, and ensure your book is ready to compete in the professional self-publishing market.

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HOW TO BUILD A DIRECT SALES EMPIRE Sacha Black will share how authors can build a thriving direct sales ecosystem and take control of their income. You’ll learn strategies for selling directly to readers, creating sustainable revenue streams, and building a loyal customer base beyond traditional platforms. Whether you’re just starting out or looking to scale your existing sales, this session will provide practical steps and empowering insights to help you grow your author business.

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THE HOLLYWOOD LOTTERY - How to get picked: screenwriter T.D. Donnelly will explore what it really takes to get your story noticed in Hollywood. You’ll gain insight into how projects are selected, what industry professionals are looking for, and how to position your work for the best chance of being picked up. Whether you’re adapting a novel or pitching an original script, this session will offer practical guidance to help you navigate the path to the screen.

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​GERMANY DEEP DIVE PANEL: Back by popular demand, this panel returns for another deep dive into the German book market. Andrea Wilk, Freya von Korff, Michail Kollewijn and Kerstin Jandl (KDP) share insights into reaching readers in Germany, understanding the market, and the opportunities available for indie authors. Whether you're already publishing in German or considering expanding into the market, this session offers valuable perspectives from industry experts.

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​​USING AI TO CTEATE AN AUDIOBOOK Simon Patrick 

from ElevenLabs explores how artificial intelligence is transforming audiobook production. This session looks at how authors can use AI voice technology to create high-quality audiobooks more quickly and affordably, opening up new ways to bring stories to listeners. 

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YOUR AI WRITING ASSISTANT with Michael Stewart from Sudowrite explores how authors can use AI tools to support creativity and productivity in the writing process. This session looks at practical ways AI can help with brainstorming, drafting, and overcoming writer’s block.

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USING TIKTOK LIVE SELLING TO BUILD YOUR AUTHOR BUSINESS In this workshop session, AP Beswick will explore how authors can use TikTok Live selling to grow their business and connect directly with readers. You’ll learn how to confidently host live sessions, showcase your books, and turn real-time engagement into consistent sales. Whether you’re new to live selling or looking to improve your approach, this session will provide practical strategies to help you build momentum and increase your revenue.

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AMAZON ADS MASTERY: Advanced Strategies to Dominate the Marketplace brings together Ricardo Fayet and Sara Usera for a deep dive into taking your advertising to the next level. Moving beyond the basics, this session explores advanced tactics for optimizing campaigns, scaling what works, and using data to reach the right readers. Drawing on their extensive experience in author marketing, Ricardo and Sara will share practical strategies to help authors get more visibility, stronger results, and better returns from Amazon Ads...

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AMAZON ADS MADE SIMPLE: Amanda Hedger from Amazon returns to break down the basics of Amazon Ads for authors. In this practical session, she’ll explain how the platform works, how to set up effective campaigns, and what to watch for when starting out, helping authors approach ads with more confidence and less confusion.

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THE AUDIO REVOLUTION: Craig Thomson (W. F. Howes), Scott Curry (Spotify), Gill Mills (Canopy) and Nathan Van Coops come together to explore the growing audiobook market and what it means for authors. This panel looks at how audiobooks are reaching new listeners, the platforms shaping the industry, and the opportunities for authors to expand their readership through audio.

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WIDE FOR THE WIN: In this workshop session, Dan Wood from Draft2Digital will explore the power of going wide with your book sales. You’ll learn what it means to distribute across multiple platforms, the benefits of reaching a broader global audience, and how to build a sustainable, long-term sales strategy beyond exclusivity. 

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GENRE HOT LIST - What's Hot? Alex Newton from Klytics will break down the latest trends shaping the book market and reveal which genres are currently performing best. You’ll gain data-driven insights into what’s selling, emerging opportunities, and how to position your work to meet reader demand. 

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ETSY & THE 1.2 TRILLION GIFTING ECONOMY Robin Bennett- Freebairn will explore how authors can tap into Etsy and the booming $1.2 trillion gifting economy. You’ll learn how to create and position products that appeal to gift buyers, expand your income streams beyond books, and reach new audiences through a highly engaged marketplace. 

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BURNOUT-PROOF YOUR BUSINESS: I burnt out so you don't have too. Rachel McLean opens up about her burnout year and shares the warning signs every author needs to know, plus the practical strategies to keep your income flowing even during tough times.​

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ONE-TO-ONE SESSIONS: Your exclusive chance to sit down with a bestselling author, ask them anything, and get tailored advice to take your writing to the next level!​​