MARKETING

MARKETING

Dear researchers, below are some marketing project topics. We shall update this page with more project topics very soon.
1. THE ROLE OF CORPORATE BRANDING IN A MARKET DRIVING STRATEGY
2. MARKET ORIENTATION AS A BRANDING STRATEGY
3. HOW TO CREATE SATISFACTION: CUSTOMER SATISFACTION IN BUSINESS-TO-BUSINESS RELATIONSHIPS
4. INTERNET BANKING IN GREECE: DEVELOPMENT, EVALUATION AND PERSPECTIVES
5. THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY TO CREATE POSITIVE POSITIONING IN THE BRANDING OF A COUNTRY.
6. THE INTERNET´S INFLUENCES ON INDUSTRIAL BUYING BEHAVIOR IN SMALL AND MEDIUM SIZED ENTERPRISES
7. ORGANIZING PRINT ADS CONTAINING SCENT: A CASE STUDY ON THE ORGANIZATION OF PRINT AD ELEMENTS
8. GENDER BASED PRINT ADVERTISING
9. THE ROLE OF ANALYTICAL CRM IN MAXIMIZING CUSTOMER PROFITABILITY IN PRIVATE BANKING
10. HOW CAN COMPANIES INCREASE THEIR MARKET SHARE?
11. CUSTOMER REWARD PROGRAM AS LOYALTY MARKETING TOOL
12. MARKETING STRATEGIES OF AN INTEGRATED FACILITY SERVICES COMPANY
13. IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND
14. CUSTOMER SATISFACTION IN SERVICES
15. MARKETING OF DIGITAL PRODUCTS
16. FEASIBILITY STUDY OF APPLICATION AND IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN HOTEL INDUSTRY
17. INDUSTRIAL BUYING BEHAVIOUR IN THE TELECOMMUNICATION MARKET
18. CUSTOMER LOYALTY IN AN INTERNET BANKING CONTEXT
19. PROCESSES AND ACTIVITIES TO REDUCE NEW PRODUCT FAILURE
20. INDUSTRIAL BUYING BEHAVIOR IN THE PURCHASING OF MAINTENANCE, REPAIR, AND OPERATION SERVICES
21. CONTENT IS KING: COMMUNICATION EFFECTS OF VIRAL VIDEO MARKETING
22. SPORT SPONSORSHIP AS A MARKETING COMMUNICATION TOOL
23. CUSTOMER’S BUYING BEHAVIOR AND PREFERENCES IN THE HOME APPLIANCES MARKET
24. CONSUMER BEHAVIOR OF CHILDREN
25. ENVIRONMENTAL FRIENDLINESS AS A MARKETING STRATEGY
26. SUCCESS FACTORS IN INTERNATIONAL EXPANSION
27. SKILLS REQUIRED TO BE EFFECTIVE IN INTERNATIONAL MARKETING
28. PRICING OF A COSMETIC PRODUCT FROM THE CONSUMER FEELING PERSPECTIVE
29. PROJECT: MARKETING STRATEGIES FOR INTANGIBLE SERVICES
30. STANDARDIZATION AND ADAPTATION IN TELEVISION ADVERTISING
31. THE IMPACTS OF IT APPLICATIONS IN CUSTOMER SATISFACTION AND COSTS DECREASE:
32. DEVELOPING AND TESTING A MODEL FOR EXPLAINING CUSTOMER RETENTION FORMATION
33. THE INFLUENCE OF PEOPLE: THE SERVICE MARKETING BENEFITS OF TRAINING
34. CONSUMER BEHAVIOUR IN ONLINE SHOPPING
35. THE IMPORTANCE OF CUSTOMERS IN MERGERS AND ACQUISITIONS
36. BREAD AND ENTERTAINMENT: A CASE STUDY OF POSITIONING FOR GROWTH IN THE FOOD INDUSTRY
37. THE ROLE OF TRUST IN THE PROCESS OF BUILDING A SERVICE BRAND
38. IMPACT OF INTEGRATED MULTIPLE SELLING CHANNELS ON THE ECONOMY
39. E-COMMERCE: A STUDY ON WOMEN’S ONLINE PURCHASING BEHAVIOR
40. AN ECO-LABEL’S INFLUENCE ON BRAND AND CONSUMER BEHAVIOUR
41. INTERNET: A SALES CHANNEL IN THE AIRLINE INDUSTRY
42. E-PROCUREMENT, INTERNAL CUSTOMER SERVICE AND EXTERNAL CUSTOMERS – A STUDY OF EFFECTS AND INTERDEPENDENCIES
43. PREFERENCES IN E-COMMERCE AMONG MEN, WOMEN, AND MOTHERS OF YOUNG CHILDREN IN NIGERIA.
44. BLOG MARKETING – A CONSUMER PERSPECTIVE
45. THE IMPACT OF COMPETITION IN THE CHINESE INSTANT NOODLE MARKET IN NIGERA’S ECONOMIC GROWTH .
46. COUNTRY IMAGE AND ITS EFFECTS IN PROMOTING A TOURIST DESTINATION
47. CUSTOMER LOYALTY RESEARCH: CAN CUSTOMER LOYALTY PROGRAMS REALLY BUILD LOYALTY?
48. MARKETING COMMUNICATION IN THE NEW DIGITAL WORLD
49. POTENTIALS OF INSURANCE MARKET DEVELOPMENT
50. HOW WILLINGNESS TO COMMUNICATE VARIES ACROSS INDIVIDUALS WITH DIFFERENT PREFERENCES TOWARDS MAKING TRANSACTIONS ONLINE
51. GUERRILLA MARKETING: REACHING THE CUSTOMER IN AN UNTRADITIONAL WAY
52. ONLINE MARKETING: A STUDY OF USERS’ ATTITUDES IN THE CONTEXT OF BLOGS AND COMMUNITIES
53. INVISIBLE BRANDING: CREATING BRAND VALUE FROM INVISIBILITY
54. CRM IN FASHION COMPANIES FOR MEN’S WEAR
55. MOBILE CUSTOMER RELATIONSHIP MANAGEMENT: A STUDY OF BARRIERS AND FACILITATORS TO CRM ADOPTION
56. CUSTOMER SATISFACTION IN THE MOBILE TELECOMMUNICATIONS INDUSTRY IN NIGERIA
57. CELEBRITY ENDORSEMENT: HIDDEN FACTORS TO SUCCESS
58. DATA MINING AND MOBILE CRM: AN UPDATE
59. UNDERCOVER MARKETING: THE METHOD WHICH LIES BENEATH
60. PACKAGING IN THE NEW PRODUCT DEVELOPMENT PROCESS: AN INTERNATIONAL PERSPECTIVE
61. THE ROLE OF PR: IN THE INTRODUCTION STAGE OF A NEW BRAND
62. CORPORATE SUSTAINABILITY/CSR COMMUNICATIONS AND VALUE CREATION: A MARKETING APPROACH
63. REGIONAL DISPARITIES IN FOOD RETAILING
64. CORPORATE SOCIAL RESPONSIBILITY AND BRANDING
65. FOOD RETAILING SYSTEM & ITS INFLUENCE ON CUSTOMER‘S BEHAVIOR
66. MARKETING STRATEGY OF ISLAMIC BANKING SECTOR IN PAKISTAN
67. PROMOTIONAL ACTIVITIES IN THE TOURISM INDUSTRY
68. STRATEGIC APPROACH ADOPTED BY AIRTEL
69. THE IMPACT OF PRODUCT INNOVATION ON SALES VOLUMES OF CONSUMER GOODS
70. INTERNATIONAL MARKETING COMMUNICATION IN MOBILE PHONE INDUSTRY
71. TRENDS IN INTERNET MARKETING
72. YES LOGO, CHARACTERISTICS OF A GOOD LOGO
73. CORPORATE SUSTAINABILITY/CSR COMMUNICATIONS AND VALUE CREATION: A MARKETING APPROACH
74. HOW CAN COMPANIES INCREASE THEIR MARKET SHARE?
75. CUSTOMER REWARD PROGRAM AS LOYALTY MARKETING TOOL

76. MARKETING STRATEGIES OF AN INTEGRATED FACILITY SERVICES COMPANY

77. IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND

78. BOOM OF TELECOM SECTOR IN NIGERIA

79. CUSTOMER SATISFACTION IN SERVICES

80. MARKETING OF DIGITAL PRODUCTS

81. PROJECT ON NEW PRODUCT DEVELOPMENT

82. DETERMINANTS OF CUSTOMER PARTNERING BEHAVIOR IN LOGISTICS OUTSOURCING RELATIONSHIPS: A RELATIONSHIP MARKETING PERSPECTIVE

83. ONLINE ADVERTISEMENT MANAGEMENT PROGRAM: OAMP

84. CUTTING LOGISTICS COSTS WITH A CENTRALIZED DISTRIBUTION MODEL

85. CREATING LONG-TERM RELATIONSHIPS WITH THE HELP OF A CUSTOMER CLUB

86. MARKET ORIENTATION, MARKETING INNOVATION AS PERFORMANCE DRIVERS: EXTENDING THE PARADIGM
87. EQUITY’ BRAND: EVOLUTION OF A BRAND FROM STOCK MARKET

88. BUYING A COMMUNICATIONS SOLUTION: CASE STUDIES ON THE BUYING BEHAVIOR OF SMALL AND MEDIUM SIZED SWEDISH BUSINESSES AND ORGANIZATIONS

89. REVERSE ELECTRONIC AUCTIONS AND INDUSTRIAL BUYING BEHAVIOUR: CASE STUDIES IN THE TELECOMMUNICATION INDUSTRY

90. EFFECTS OF THE INTERNET ON CUSTOMER VALUE AND COMPETITION IN BUSINESS-TO-BUSINESS MARKETS.
91. THE INFLUENCES OF INTERNET ON THE ORGANISATIONAL BUYING BEHAVIOUR OF PROFESSIONAL SERVICES
92. MARKETING COMMUNICATIONS
93. CUSTOMER RELATIONSHIP MANAGEMENT: HOW A CRM SYSTEM CAN BE USED IN THE SALES PROCESS
94. BRAND DEVELOPMENT IN A SMALL SERVICE COMPANY
95. DEVELOPING AN INTERNET BASED COMMUNICATION STRATEGY
96. MOTIVES, STRATEGIES AND EXPERIENCES OF ELECTRONIC COMMERCE FOR SMALL AND MEDIUM SIZED TRADITIONAL BUSINESSES