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Show Your Work: How to Prove ROI for Economic Development Marketing

Economic Development
Marketing

Someone in the room always asks it. Maybe it’s a board member looking at strategic priorities. It could be a

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Designing Annual Reports That Stakeholders Actually Read

Economic Development
Content Strategy, Graphic Design

For many economic development organizations, annual reports are viewed as an obligation, or a document that summarizes the year’s activities

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The Loan Growth Marketing Playbook for Credit Unions

Credit Unions and Financial
Marketing, Marketing Campaigns

Today, most credit unions are generating traffic. Their campaigns are driving clicks, their websites are getting visits, and their products

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Best Social Media Strategies for Nonprofits with Small Teams

Nonprofit
Social Media, Content Strategy

Managing social media with a small team can feel overwhelming, especially for nonprofits balancing limited time, resources, and staff. The

volunteer for nonprofit using social media on phone

Digital Marketing for Nonprofits: Where to Start with a Limited Budget

Nonprofit
Integrated CONNECT℠ Campaigns, Display Advertising, Email Marketing, SEO/SEM, Social Media Advertising, Streaming Audio, CTV

Nonprofits often face the challenge of making a meaningful impact with limited resources, and marketing budgets can be one of

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Recruiting in a Healthcare Workforce Crisis: Why Marketing Must Lead the Way

Healthcare
Marketing, Branding, Reputation Management/Crisis Communications

The healthcare workforce crisis has transformed recruiting into a candidate-driven market. With more options than ever, from remote work to

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Communities Don’t Compete by Chance. They Compete with Smart Economic Development Marketing

Economic Development
Reputation Management/Crisis Communications, Websites, Marketing, Content Strategy, Strategic Planning

Economic development organizations are operating in an increasingly competitive environment. Communities are competing for employers, workforce talent, housing investment, and

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Branding as a Business Tool: Design That Does the Work

Graphic Design

When organizations think about graphic design, they often think about logos, color palettes, and campaign visuals. Design is treated as

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The Enrollment Cliff Is Here: 5 Smarter Marketing Strategies to Reach More Students with Less

Education
Marketing, Video, CTV, Display Advertising, SEO/SEM, Marketing Campaigns

If you work in higher education marketing, you’ve been hearing about the “enrollment cliff” for years. However, it’s no longer