Confidence. Culture. Care.
Confidence. Culture. Care.CITRINE™ — Confidence in a Bottle This month at El’Rog, we are shining a spotlight on one of our signature products — CITRINE
Organic Product
UK cosmetic certified and formulated with organic ingredients to treat hair loss, itchy scalp, dandruff and grow your hair.
Tried and Tested
With several years of improvement, we have tested on real people from age 5 up to people in their 70's.
All Inclusive
Our products are for all hair types — and our brand proudly celebrates autistic representation through our social enterprise work. At El’Rog, we feature autistic individuals in our commercials and campaigns, showing that beauty is diverse, inclusive, and human.
Ingredients uniquely formulated with carrier and essential oils for hair growth
Thick, strong, voluptuous hair begins with a healthy scalp. We’re constantly told to take good care of our hair, but the scalp is often neglected. The key to faster hair growth as well as healthier hair is a well cared for scalp.
Before and After
Join Our Growing Community
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For wholesale/partnering information, please contact us via email
Stockist information and social media in Lagos Nigeria
Online store: Ome’s Beauty Mart – Supplements and Skin Store
Instagram: @Omesbeautymart
Walk-in store: B25 Akwa Ibom Plaza, Trade Fair Shopping Complex, Lagos
Badagry Expressway; Instagram: @Chidivine_cosmetics
Recent Blog Posts
More Than a Brand: Why Inclusion Has Always Been Part of El’Rog
At El’Rog, our mission has never only been about creating quality products. From day one, the vision was always bigger than hair oils, beard care, or beauty. It was about people.
Spring is here. Time to restore
Spring does not change the weather. It resets how we show up. Lighter. Clearer. Intentional.
Reset Your Beard This Spring
Spring is the season of renewal. After months of cold air and dryness, your beard deserves restoration not just styling. Meet Citrine Beard Growth & Moisturising Oil.
El’Rog | 2026 Kick-Off Newsletter
El’Rog | 2026 Kick-Off Newsletter
New Year. Renewed Confidence. Beauty With Purpose.
We have stepped into 2026, and we continue to ground ourselves in what El’Rog has always stood for: natural formulations, inclusive beauty, and products that don’t just look good — they do good.
El’Rog Christmas Newsletter: More Than Beauty. A Brand With a Soul
Season’s greetings from El’Rog 🤍
As the year draws to a close, we want to pause – not just to celebrate Christmas, but to reflect. El’Rog was never built to be “just another beauty brand.”
