Resources

Our Picks

Selected articles, podcast episodes – our picks of the bunch.

Tools and Recommendations

Our favourite tools and tips to help you stay at the top of your game.

Marketing See all

Simple graph to represent Google Ads' immediate impact versus a longer build for SEO
Google Ads vs SEO: Which Is Right for Your Business?

Like many other business questions, there isn’t a universal cut-and-dried answer. The right choice for you depends on your business’s maturity and current needs. Consider this post a practical guide to help you make that call.

A large blue billboard in Australia displays a dollar symbol and a question mark, hinting at Google Ads cost, illuminated by three overhead lights against a gradient blue background.
Google Ads Cost in Australia

This article looks at the cost of Google Ads, factors affecting the cost, and strategies for making the most of your budget.

Business See all

Photography See all

Person in a white sweater typing on a laptop at a round wooden table, with a dark screen mounted on the wall in the background.
Types of Photos You Need on Your Website

Choosing photos for your website is one of the biggest decisions you have to make. Website photos can completely shape the story that your site tells to visitors.

Updates See all

Text on a blue background reads:
Thank You For a Wonderful Year! See You in 2026

Futuretheory will close 5pm on 19 December 2025 and reopen on 5 January 2026.  Support While our office doors may be closed, we’re still here to support our current clients. Please email support@futuretheory.co if you need help. We’ll be intermittently monitoring our inbox. Our phone will not be monitored so that our team can enjoy

A man in a blazer stands beside Angeline, who is working on a laptop in a modern office with a brick wall background, reflecting the collaborative spirit at Futuretheory and their focus on work experience.
My Work Experience At Futuretheory – Angeline

Part of my Year 10 curriculum was to complete a successful 5-day working week of work experience or WEX. To try to get my WEX, I had called company after company, but much to my disappointment, I had received rejection after rejection. It was a week or so before the period I was expected to