News
Curated Experiences: The Third Connector in The Brand Reciprocity Framework
Building Reciprocity With Your Target Consumer Through Curated Experiences You can have the most coherent brand identity in your category.
Intentional Connections: The Second Connector in The Brand Reciprocity Framework
Building Reciprocity With Your Target Consumer Through Intentional Connections In a category as crowded and skeptical as Health & Wellness,
Shared Identity: The First Connector in The Brand Reciprocity Framework
Building Reciprocity With Your Target Consumer Through Shared Identity In a category where nearly every brand claims to be “better
The Parallel Path Brand Reciprocity Framework
A structured model for health & wellness brands to create preference in a fractured consumer landscape. Before social. Before mobile
Parallel Path Welcomes Kendaryl Jackson as Senior Programmatic Media Manager
Parallel Path is excited to welcome Kendaryl Jackson as Senior Programmatic Media Manager. Kendaryl brings deep experience across programmatic strategy,
Parallel Path Welcomes Ricardo Vazquez as Junior Data Analyst
Parallel Path is excited to welcome Ricardo Vazquez to our growing team as a Junior Data Analyst. Ricardo recently earned
Parallel Path Welcomes Maddie Nussbaum as Project Manager
Parallel Path is excited to welcome Maddie Nussbaum as Project Manager! An Ohio University graduate with agency experience, Maddie brings
Parallel Path Welcomes Sara Feldman as Senior Client Strategist
Parallel Path is excited to welcome Sara Feldman to the team as Senior Client Strategist! With more than nine years
Parallel Path Welcomes MK Des Jardins as Senior Paid Search Strategist
Parallel Path is excited to welcome MK Des Jardins to our team as Senior Paid Search Strategist. MK brings a
