What is free and what is paid?

The audience-growth trend and the overview basics are free. Engagement-over-time, best time to post, and CSV or PDF export are paid. Either way the empty states are honest: while data is still collecting you see a clear collecting-data message rather than fake numbers.

Which time periods can I view?

7 days, 30 days, 90 days, and since tracking started. The period you choose carries through the engagement-over-time view, the audience-growth trend, and any CSV or PDF export, alongside the channel you have selected.

Does PostNext store analytics data after I disconnect a social channel?

Yes. Historical metrics for published posts stay in your workspace even after a channel is disconnected. Re-connecting the same channel re-syncs new metrics on top of the existing archive. Cancellation removes the workspace and its data after a 30-day grace period, so export the CSV or PDF before downgrading.

How does period-over-period comparison work inside the analytics dashboard?

Pick any date range and the dashboard adds a comparison toggle to overlay the previous equivalent window (last 7 days vs prior 7, last month vs month-before). Engagement rate, reach, impressions, and follower growth show the percentage delta inline. Filter by brand profile, channel, or content pillar to narrow the comparison.

Can I schedule a recurring email of the analytics report to stakeholders?

Yes. From any saved dashboard view, click Schedule report. Choose daily, weekly, or monthly and add recipient emails inside or outside the workspace. PostNext renders the report as PDF or inline HTML with the live filters baked in. Recipients do not need a PostNext seat. Useful for client reporting on Teams.

How does A/B testing of two posts work inside the analytics dashboard?

Tag two posts with the same experiment label in the composer. The analytics view groups them under one row with side-by-side engagement rate, reach, and clicks, plus a winner indicator once significance is met. Pair with the AI Content Creator's variant generator to create the experiment from one brief in one workflow.

Does PostNext analytics aggregate metrics across multiple brand profiles?

Yes. Business and Teams plans show a top-level cross-brand view with rolled-up metrics, plus per-brand drill-down. Engagement rate, reach, and follower growth are comparable across brand profiles so agencies spot which client is over or under index against others. Each brand profile is also filterable inside standard dashboards.

Can I migrate historical analytics from Hootsuite or Sprout into PostNext?

Partially. PostNext imports published-post metadata (caption, date, channel, URL) from Hootsuite or Sprout exports, but native engagement metrics come from each platform's API on connect, not the previous tool. Expect Instagram, LinkedIn, and YouTube to backfill 30 to 90 days, X less, and Threads to start fresh.

Per-post engagement

Social Analytics with Real Engagement and Audience Growth

Per-post engagement for X and Instagram, audience-growth trends for X, Instagram, Threads, and TikTok, and best time to post from real history. CSV and PDF export.

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What teams say about PostNext analytics

Rachel Thompson

"I used to pull six tabs open every Friday for the client report. Now I filter by client, set the date range, and export a PDF. It's not the deepest tool I've ever used, but for a weekly engagement and reach check it does the job."

Carlos Mendez

"The engagement view across X and Instagram is what I wanted. Same engagement-rate calculation on both so I can compare like-for-like. CSV export drops straight into our reporting sheet without reformatting."

Amanda Foster

"The best-time-to-post panel is ranked from our own engagement, not a generic chart, so it actually matches our audience. The audience-growth trend showing real follower counts day by day was the nudge I needed to switch from a more expensive tool."

Per-post engagement

Real per-post engagement for X and Instagram

See how each post actually performed on X and Instagram: engagement rate, reach, impressions, likes, comments, saves, and shares, pulled from the platform APIs for your own posts. Pick a period of 7, 30, or 90 days, or since tracking started, and switch between channels. While data is still coming in you see an honest collecting-data state, never fake zeros.

Engagement rate, reach, impressions, likes, comments, saves, and shares per post

Covers X and Instagram, with 7, 30, 90-day and since-tracking-started periods

Honest collecting-data states while history builds up, never fabricated numbers

Get Started Today

Real per-post engagement for X and Instagram

Audience growth and timing

Audience-growth trend and the best time to post

Follow a daily follower-count trend that accumulates from the day you connect, across X, Instagram, Threads, and TikTok. Gap days are shown honestly rather than filled with zeros, so the line reflects what really happened. The best-time-to-post panel ranks the slots that earned the most engagement from your own X and Instagram history, so the recommendation matches your actual audience.

Daily audience-growth trend for X, Instagram, Threads, and TikTok

Best time to post ranked from your real X and Instagram engagement history

Gap days shown honestly, accumulating from your connect date

Get Started Today

Audience-growth trend and the best time to post

Exportable reports

Export CSV and PDF reports for clients and stakeholders

Pull the numbers out when you need them. Export as CSV for spreadsheets and further analysis, or as PDF for client and stakeholder reports. Exports honour the channel and date range you have selected, so what you see on screen is what ends up in the file, with the period and channel labelled so the recipient knows exactly what they are looking at.

CSV export for spreadsheets and custom analysis

PDF export for client and stakeholder reporting

Exports honour the selected channel and date range

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How PostNext analytics works

Connect your social accounts

Link X, Instagram, Threads, and TikTok. PostNext pulls per-post engagement for X and Instagram and follower counts for all four.

Let the data come in

Daily snapshots build your audience-growth trend from the connect date. Engagement and history fill in over time, with honest collecting-data states instead of zeros.

Review the dashboard

Pick a 7, 30, or 90-day period or since tracking started, choose a channel, check engagement over time, and see the best time to post from your real history.

Export what you need

Pull the selected view out as CSV or PDF. The channel and date range carry through to the export.

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Analytics FAQ

Common questions about PostNext analytics. If yours is not here, the support team is happy to help.

What does PostNext analytics cover?

Three things: per-post engagement for X and Instagram (engagement rate, reach, impressions, likes, comments, saves, shares), a daily audience-growth trend for X, Instagram, Threads, and TikTok, and a best-time-to-post panel ranked from your real engagement history. It is not deep listening or competitor benchmarking.

Which engagement metrics are tracked, and for which platforms?

Per-post engagement covers X and Instagram only: engagement rate, reach, impressions, likes, comments, saves, and shares. Audience growth (daily follower count) is tracked for X, Instagram, Threads, and TikTok. We do not collect link clicks or video views, because the platform APIs we use do not expose them for your posts.

How fresh is the data?

Audience growth is captured as a daily snapshot that accumulates from your connect date. Per-post engagement refreshes on a regular schedule from each platform API. It is not strictly real time, and it is subject to each network's rate limits, so very recent posts may take a short while to appear.

Can I compare performance across platforms?

Within their supported scope. Per-post engagement uses the same engagement-rate calculation on X and Instagram, so you can compare those two like-for-like. The audience-growth trend can be viewed for X, Instagram, Threads, and TikTok. Engagement is not collected for Threads or TikTok, so they appear in the growth trend rather than the per-post engagement view.

How far back does historical data go?

Audience growth and engagement accumulate from the day you connect each account, so the history builds up over time rather than backfilling the past. You can view 7, 30, or 90-day periods, or since tracking started. While a period is still filling in you see an honest collecting-data state, never fabricated zeros.

What export formats are available?

CSV for spreadsheets and PDF for client or stakeholder reports, both real and available now. Exports honour the channel and date range selected on the dashboard, so what you see on screen is what ends up in the file.

When is the best time to post?

The best-time-to-post panel ranks time slots by the engagement they actually earned in your own X and Instagram history, rather than a generic industry chart. It needs some published history to draw on, so the ranking gets sharper as more of your posts are tracked. It is a paid feature.

Does this replace the native analytics in each app?

Not entirely. PostNext is handy for a quick cross-account engagement and growth check and for clean CSV or PDF exports. For platform-specific depth such as TikTok territories, story taps, or watch-time, the native app still goes deeper.

Ready to check your numbers in one place?

Start with the free plan, or take a 7-day trial of Premium at 11 EUR per month. Business is 39 EUR per month with longer history and more exports; Teams is 4 EUR per user per month.

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