You agree to the privacy policy below, and the Privacy Policy for Substack, the technology provider.

Upshift Weekly — Privacy Policy
Last Updated: June 2025

At Upshift Weekly, your privacy matters. This policy outlines what data we collect, how we use it, and what rights you have as a subscriber or reader of our content. This newsletter is operated by Thomas Bowman under ShiftLane Academy LLC and is hosted on Substack.

By using or subscribing to this publication, you agree to the terms outlined here.


1. What We Collect

We collect and process only the data necessary to deliver your subscription and improve your experience. This includes:

  • Email address – when you subscribe to the newsletter.

  • Name (optional) – if you choose to provide it.

  • Engagement data – like open rates, clicks, and shares (tracked via Substack).

  • Comments or replies – if you participate in discussions or chat features.

We do not knowingly collect sensitive personal data, financial data (unless you subscribe to a paid tier through Substack), or any unnecessary personal information.


2. How We Use Your Information

We use your data to:

  • Deliver newsletter emails and updates.

  • Track engagement to improve future content.

  • Respond to questions or messages you send.

  • Occasionally invite you to participate in surveys, feedback forms, or course-related offers (optional).

We do not sell, rent, or trade your data to third parties.


3. Third-Party Services

Upshift Weekly is powered by Substack, which stores your subscription information and handles email delivery. Substack’s privacy practices are governed by their own policy:
🔗 Substack Privacy Policy

Other tools we may use in the future (e.g., Google Forms, Zapier, Calendly) will also have their own privacy policies. We’ll only integrate tools we trust and use them strictly for newsletter or course purposes.


4. Cookies & Tracking

Substack may use cookies or pixel tags to track email opens, click-through rates, and similar data. These help us understand what content resonates with you.

You can disable cookies through your browser settings, but it may affect how Substack works on your device.


5. How We Protect Your Data

Your data is stored securely on Substack’s platform. While no system is 100% secure, we follow best practices for limiting access and only use reputable tools and platforms.


6. Your Rights

If you're in the U.S. or other jurisdictions with data rights laws, you have the right to:

  • Unsubscribe at any time (link is in every email).

  • Request access to your data.

  • Request deletion of your data.

  • Opt-out of future communications (besides required transactional notices, if applicable).

To make a request, email upshift@shiftlane.us with the subject line: Privacy Request.


7. Children's Privacy

This publication is intended for adults (18+). We do not knowingly collect data from children. If you believe a child has subscribed or submitted data, contact us and we’ll remove it promptly.


8. Policy Changes

We may update this Privacy Policy from time to time. If we do, we’ll update the date above and note the change in the newsletter or website. Continued use of Upshift Weekly after changes means you accept the revised policy.


9. Contact

If you have questions about this policy or how your data is handled, reach out anytime:

Thomas Bowman
Email: info@shiftlane.us