Features & Attractions

Check out the display from our presenting sponsor, Gentex Corporation, right at the show entrance!  Gentex is an industry-leading global automotive supplier of innovative, advanced technology that optimizes driver vision and enhances driving safety and convenience.  You can find their glare-eliminating rearview mirrors, digital rearview mirrors, and car-to-home automation systems on vehicles throughout the show.  And, as you pass through the Gentex space, be sure to check out OCTAVIA, a 1971 Aston Martin DBS custom-built by the world-renowned Ringbrothers. This vehicle is fully bespoke, engineered to reimagine this icon of British motoring as a wholly modern and tech-rich car. It’s only the third time this car has been available for public viewing, having just returned from Vegas after winning Roadster Shop’s “Best on RS” at SEMA.

Win $1,000 in the Car Enthusiast Challenge, sponsored by PADNOS

All show attendees are invited to identify the make, model, and year of a vehicle by sight.  The catch? The vehicle has been compacted to a 4x4x4 foot cube!  Come see the display in the back of Exhibit Hall B of the Auto Show and enter your guess.  The person who guesses correctly will WIN $1000, courtesy of PADNOS.  Each show attendee only gets one chance to guess the correct make, model, and year of the car.  If there is a tie, the closest guess on the weight of the vehicle wins.

We encourage all auto show attendees to visit the Subaru Loves Pets exhibit and consider adopting a pet. Those not looking to adopt today are invited to make a donation to help pets in the community. All donations and proceeds to our exhibit will go directly to the animals in our partner shelters.  This year Subaru is partnering with the local shelters Unleashed Love Pet Rescue and SPCA of Southwest Michigan.

Exhibit Hours:
Thursday: 1pm-5pm | 6pm-9pm
Friday 11am-3pm | 4pm-8pm
Saturday 11am-3pm | 4pm-8pm
Sunday 11am-3pm

To learn more information about the #SubaruLovesPets initiative, please visit https://www.subaru.com/makeadogsday

Get a closer look at a very special collection of performance and luxury vehicles from all over the globe. The Million Dollar Motorway offers an array of exotic vehicles on display that are sure to dazzle guests with their beauty and amaze with their technology. Every set of wheels in the Million Dollar Motorway must have an MSRP over $100,000 to be included in this special display.

This glamorous and unique feature of the Auto Show remains a public favorite every year!

Get ready to rev up your excitement and make your way to Electric Avenue, located in Hall C! Dive into the electrifying world of electric vehicles, where innovation meets the road. Explore a stunning lineup of electrics from top brands, and discover their cutting-edge technology, range, performance, and unique features. Don’t miss your chance to experience the future of driving firsthand! Plus, talk with our expert, James Morin, author of Electric Mitten who can answer all your EV questions.

Thrill-seeking young drivers are invited to experience the excitement of the open road at the PADNOS Kids Ride and Drive! This popular attraction at the Michigan International Auto Show allows children to take the wheel and navigate a specially designed track lined with tires from vehicles recycled at PADNOS. Let the kids burn some rubber at this fun favorite.

The 1957 Chevrolet Bel Air will be featured as one of this year’s Iconic Car Feature.  This vehicle is part of the Cars for Cancer initiative.  This initiative supports cancer charities through the promotion of classic car culture. Raffle tickets will be available at the Show for $5 each or 5 for $20. The raffle drawing will take place at the 2026 Labor Day show at The Lakes Mall in Muskegon, MI. All proceeds support the Johnson Family Cancer Center at Trinity Health.

Stop by the Everett’s Landscape space and take a crack at driving an RC car through their one-of-a-kind course! Built by the Everett’s team to a 1/18″ scale, you can roam around plants, rocks animals, and over bridges, stones, and dirt as you navigate the terrain. Rent an RC car from Everett’s for $10 or bring your own for free!

Start your engines! Grand Rapids Grand Prix is bringing the Mushroom Kingdom to the Michigan International Auto Show with a tiny RC racing experience like no other. Little drivers can test their skills on a dedicated mini-oval track, piloting regular or iconic Mario Kart RC cars through every turn. It’s a pint-sized Grand Prix that offers big-time fun for the next generation of racers!

Auto Image specializes in sunroof installation and custom leather upholstery, with over 80 years of installation combined experience!  Be sure to stop by the Auto Image booth to enter their multiple giveaways and see these up or out fitted vehicles!

Gas Pedal Customs is your shop for stock to full custom suspension, steering options, brakes, and brake system upgrades on cars, trucks, SUVs, and jeeps.  Gas Pedal Customs is also your wheel and tire go-to, working directly with all top manufacturers. They are also available for power adders like turbo systems, supercharger systems, bolt-on exhaust systems, cold air intake kits, to full motor swaps. Gas Pedal Customs is proud to start offering the octane card, to protect your investment and to offer special pricing on parts and services, just ask them how. Contact Gas Pedal Customs to get your questions answered and get your next project started.

Facebook
Instagram

SAE International is the leader in connecting and educating mobility professionals to enable safe, clean, and accessible mobility solutions. The Michigan International Auto Show is proud to host six student organizations to showcase the vehicles they have built. Teams from Hope College, Grand Valley, Western Michigan, and Ferris State University will be on hand throughout the show, highlighting or showcasing some of their cars.