Friday, January 15, 2027
12:00 pm
-8:00 pm
Don't Delay!
We honor renewals first, then specific space applications on a first come, first served basis. Don’t delay!
The Milwaukee Boat Show at the Expo Center at State Fair Park is a great way for you to meet thousands of potential customers in 8 days!
Use the tabs above to see booth rates and download a brochure!
Who Comes to the Show?
Based on the 2025 Attendee Surveys
What Our Visitors Had to Say:
(I liked) “Seeing the new boats and helping family decide on a new pontoon”
“I like that you have the opportunity to talk directly with manufacturers and many options to explore under one roof.”
(I liked) “Being able to see and go on many boats in the warmth!”
“It was fun and exciting. Tons to see. Lots of people having a great time.”
(I liked) “Seeing the very large and other unique boats”
(I liked) “Ease of parking and getting in/out of the show and location.”
(I liked) “The variety of manufacturers & dealers in one place”
Show Dates & Hours
Saturday, January 16, 2027
10:00 am
-8:00 pm
Sunday, January 17, 2027
10:00 am
-5:00 pm
Wednesday, January 20, 2027
1:00 pm
-8:00 pm
Thursday, January 21, 2027
1:00 pm
-8:00 pm
Friday, January 22, 2027
12:00 pm
-8:00 pm
Saturday, January 23, 2027
10:00 am
-8:00 pm
Sunday, January 24, 2027
10:00 am
-5:00 pm
Space Rates
Bulk Space
400 sq. ft. minimum - $6.20/sq. ft.
Booth Space – 8 ft. Deep x 10 ft. Wide
Includes 8′ high back drape, 3′ high side drape
| 1 Booth | $1,125 |
| Each Additional Booth | $1,075 |
Free Marketing Tools and paid booth upgrades are available to enhance your show experience.
Contact
Telephone: (616) 447-2860
Fax: (616) 447-2861
Ben Nielsen, Bulk Space
benn@showspan.com
Lisa Dalm, Booth Space
lisad@showspan.com
Location
The Exposition Center at the Wisconsin State Fairgrounds is the state’s premier facility for public shows. Located in Milwaukee’s western suburb of West Allis, it is easily accessible from I-94. The Wisconsin State Fair is one of the nation’s most popular events every summer. The population of Wisconsin and northern Illinois is very aware of how to reach the facility.
Parking is in abundance, a short walk to the front door. Hotels are a short drive away with special show rates.
We Take Care of You
Booth Space Includes:
Carpeted aisles
Security services
Exhibitor credentials for your personnel
Buy-One-Get-One-Free coupons for your best customers
Secured outdoor staging prior to move-in
Interested in Other Shows?
Includes information for:
Ultimate Fishing Show – Detroit – January 8-11, 2026
Outdoorama – February 19-22, 2026
Ultimate Sport Show – Grand Rapids – March 12-15, 2026
The Grand Rapids Boat Show – February 11-15, 2026
Grand Rapids Remodeling & New Homes Show - January 9-11, 2026
West Michigan Home & Garden Show – Feb 26 - Mar 1, 2026
Lansing Home & Garden Show – March 12-15, 2026
Cottage & Lakefront Living Show – Detroit – February 19-22, 2026
Cottage & Lakefront Living Show – Grand Rapids – March 27-29, 2026
The Grand Rapids International Wine, Beer & Food Festival – Nov 21-22, 2025
The Grand Rapids Camper, Travel & RV Show – January 15-18, 2026
The Michigan International Auto Show – January 29 - February 1, 2026
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View the Floorplan
Shows all booths, not just those available. Actual booth options will be selected during the application process.
PDF Application
Print, fill out and send back with required payment to apply for space. Includes booth application, marketing options and credit card authorization form. Show management will contact you to review when it is received.
If you would rather skip all this and have someone from the show team contact you, please fill out the form below, or call us at 616-447-2860 We look forward to the opportunity to work with you and make your show experience successful!
