MSPs: It’s time to rethink email security in the age of AI
The age of AI is fundamentally reshaping how MSPs deliver email security. AI-driven attacks are more sophisticated, accessible, and scalable than ever before, forcing a shift from traditional, point-in-time filtering to continuous monitoring and rapid response. Email security is no...
AI won’t be replacing MSP SDRs anytime soon
Every MSP vendor at every trade show you’ve attended this year has told you that AI is going to replace your sales team. Some of them are selling AI. So take that with a grain of salt. Here’s what I...
Password managers: Your greatest defense or biggest weakness?
Passwords remain a cybersecurity mainstay, surviving despite years of predictions about their demise. Even with constant warnings from security professionals, users still rely on weak choices—like a dog’s name or home address. So, what is an MSP to do? For...
The AI-cybersecurity connection MSPs can’t afford to ignore
One thing is becoming clear for managed service providers (MSPs): future growth will be driven by artificial intelligence (AI) and cybersecurity. More importantly, AI is accelerating demand for cybersecurity services. A recent survey conducted by the Global Technology Industry Association...
Sales & Marketing
Why AI search isn’t recommending your MSP
You’ve poured money into your website, SEO, and content marketing. Yet when prospects use AI search results from ChatGPT, Gemini, or Perplexity to find IT provider recommendations, rival MSPs appear. You don’t. The reason is simple: AI search engines don’t...
Bad CRM data is sabotaging MSP follow-up
You’re blaming the rep. You shouldn’t be. When MSP follow-up breaks down, the instinct is to look at behavior. The rep isn’t making the calls. The rep isn’t logging the activity. The rep is letting deals go cold. All of...
The phrase that makes asking for anything in sales easier
A few years back, I picked up a book called Exactly What to Say by Phil Jones. It’s short. You can read it in an afternoon. But I’ve gotten more mileage out of one chapter in that book than I...
Security
Cybersecurity Threat Advisory: Adobe ColdFusion exploited
Adobe has confirmed that attackers are actively exploiting CVE-2026-48282, a maximum-severity vulnerability in Adobe ColdFusion. Threat intelligence reports indicate exploitation began within hours of disclosure. The flaw affects ColdFusion versions 2025.9, 2023.20, and earlier, allowing remote code execution on unpatched...
Incident management issues rising in the age of AI
Managed service providers (MSPs) should take note: as the volume of code created using artificial intelligence (AI) coding tools continues to grow, so does the number of incidents that may require their attention. A survey of 406 IT decision-makers at...
Cybersecurity Threat Advisory: EvilTokens targets Microsoft 365
Recent research describes a phishing kit called EvilTokens. It is actively targeting organizations in the U.S. and Europe, especially those in finance and other high-value sectors. Barracuda recommends deploying browser-aware phishing analysis and strengthening Microsoft 365 OAuth and device-code controls....
Better Business
How MSPs can fix burnout (hint: it’s not more people)
SOC burnout has become a festering issue in the MSP world. Symptoms include analysts cycling through client environments, drowning in alerts, and quietly heading for the door. But the experts working closest to the problem say the conversation has been...
Why AI could spark the next networking boom for MSPs
The rise of artificial intelligence (AI) is set to accelerate demand for managed networking services as bandwidth consumption becomes more unpredictable than ever. AI is changing network traffic patterns According to a new report from Dell’Oro Group, managed local area...
Tip Tuesday: Build a client education kit to reduce security tickets
Like many managed service providers, you may have realized that the number of incoming support desk tickets is too high for your current team to manage. Although hiring more people is one option, empowering users with a client education kit...
Tech Insight
Tech Time Warp: Celebrating 250 years of America’s first submarine
All eyes are on 1776 this weekend, and while computer innovation wasn’t occurring 250 years ago, the American fight for independence was not technology-free. One of the lesser-known stories of the American Revolution is a proof-of-concept submarine financed by George...
Tech Time Warp: Nine years since the NotPetya nightmare
With damages estimated at $10 billion worldwide, the NotPetya malware attack of late June 2017 was a nightmare scenario by any standard. But several aspects of the malware — the work of Russian military intelligence officers — were particularly fiendish:...
Multiple paths to AI automation for MSPs
One of the issues that every managed service provider (MSP) needs to contend with sooner rather than later is the degree to which they should build or buy artificial intelligence (AI) capabilities. There is little doubt that most MSPs have,...
