Welcome to the Systemato Blog
Here you’ll find a bunch of articles about events we’ve been to, work we’ve done,
and lessons we’ve learned in our years of doing online marketing.
If everyone’s using AI, what sets you apart?
If everyone’s using AI, what sets you apart?
Small client of big agency rarely works out
Small client of big agency rarely works out
Get Your Marketing Strategy Funded with EU Support
Get Your Marketing Strategy Funded with EU Support
2025 Grant Schemes Now Open for Large Enterprises & SMEs in Malta
2025 Grant Schemes Now Open for Large Enterprises & SMEs in Malta
The only things you own online are your website and your email list
The only things you own online are your website and your email list
The Systematongs – A Gift of Gratitude in 2024
The Systematongs – A Gift of Gratitude in 2024
“Passion” should not be used to mean “competence”
“Passion” should not be used to mean “competence”
Your product should NEVER make people feel stupid
Your product should NEVER make people feel stupid
Pushing Business Growth in Malta: 2024 Business Development & Digital Marketing Schemes
Pushing Business Growth in Malta: 2024 Business Development & Digital Marketing Schemes
Digitalise Your Business and Punch Above Your Weight
Digitalise Your Business and Punch Above Your Weight
Hybrid work is a cop out
Hybrid work is a cop out
Big isn’t better than small
Big isn’t better than small
Introducing the Systematool
Introducing the Systematool
Everything You Need If You’re Getting a New Website Done
Everything You Need If You’re Getting a New Website Done
Make an E-Commerce Website Your Big Goal in 2022
Make an E-Commerce Website Your Big Goal in 2022
Instagram Changes in 2021 that You Should Know About (even now in 2022)
Instagram Changes in 2021 that You Should Know About (even now in 2022)
An Olive Branch This Christmas
An Olive Branch This Christmas
Get your eCommerce project launched AND funded
Get your eCommerce project launched AND funded
Why Daphne Caruana Galizia’s Blog is her Most Important Monument
Why Daphne Caruana Galizia’s Blog is her Most Important Monument
How to Repurpose Your Content and Minimise Effort
How to Repurpose Your Content and Minimise Effort
App Fatigue is the Reason Why No One Downloaded Your App
App Fatigue is the Reason Why No One Downloaded Your App
The Digital Agency Toolkit
The Digital Agency Toolkit
How to Sell Anything – Case Study in Marketing Unglamourous Services
How to Sell Anything – Case Study in Marketing Unglamourous Services
Transparent Marketing: A Case Study
Transparent Marketing: A Case Study
Ten Years of Systemato
Ten Years of Systemato
PBS: Bringing the outside world to the digital world through QR Codes
PBS: Bringing the outside world to the digital world through QR Codes
Branding Bennetti: Creating a digital presence for a local law start-up
Branding Bennetti: Creating a digital presence for a local law start-up
Sammut Specialists Help People Find Their Smile Again
Sammut Specialists Help People Find Their Smile Again
A full review of the Harmoni standing desk after 3 weeks of ownership
A full review of the Harmoni standing desk after 3 weeks of ownership
4-word UX horror story: “U ejja mhux xorta”?
4-word UX horror story: “U ejja mhux xorta”?
Redefining The Shipping Industry Through Video
Redefining The Shipping Industry Through Video
How do you market a MICHELIN starred restaurant in COVID times?
How do you market a MICHELIN starred restaurant in COVID times?
A Look Through Systemato’s Corporate Gifts
A Look Through Systemato’s Corporate Gifts
Instagram & Puppies: Grow your Following Fast
Instagram & Puppies: Grow your Following Fast
How to Use Moodboards for Digital Strategy
How to Use Moodboards for Digital Strategy
What we’ve learned from six weeks of COVID-19
What we’ve learned from six weeks of COVID-19
How to Nail the Art of Writing iGaming Content
How to Nail the Art of Writing iGaming Content
Why Content Writers Use Perspective To Change Know-how Into Buy-now
Why Content Writers Use Perspective To Change Know-how Into Buy-now
How Google Ads Can Help Skyrocket Your E-commerce Business
How Google Ads Can Help Skyrocket Your E-commerce Business
Client Case Study: Noni
Client Case Study: Noni
Finding Your Brand Voice: Dos and Don’ts
Finding Your Brand Voice: Dos and Don’ts
Client Case Study: Saint James Eye Clinic
Client Case Study: Saint James Eye Clinic
15 Kick-Ass Podcasts Our Team Is Listening To
15 Kick-Ass Podcasts Our Team Is Listening To
Introducing Gallarija.mt – Malta’s newest AI-powered property website
Introducing Gallarija.mt – Malta’s newest AI-powered property website
Google Ads: A beginner’s guide to growing your business with paid search
Google Ads: A beginner’s guide to growing your business with paid search
How to Rock Facebook Marketing in 2019
How to Rock Facebook Marketing in 2019
5 Timeless Tips to Crush it on Instagram
5 Timeless Tips to Crush it on Instagram
Shooting a Video Advert
for SystematoShooting a Video Advert
for Systemato
Shooting a Video Advert
for Systemato
How to write (and stick to) effective briefs that get sh*t done
How to write (and stick to) effective briefs that get sh*t done
What’s the story behind the statue of the little boy on Merchants Street, Valletta?
What’s the story behind the statue of the little boy on Merchants Street, Valletta?
What Film Directing Teaches You About Better Video Marketing
What Film Directing Teaches You About Better Video Marketing
How To Use “How To” Videos To Attract Customers
How To Use “How To” Videos To Attract Customers
Does Agency Size Matter?
Small Team, Big ResultsDoes Agency Size Matter?
Small Team, Big Results
Does Agency Size Matter?
Small Team, Big Results
Redundant Acronyms Make You Look Stupid
(Even If You Aren’t)Redundant Acronyms Make You Look Stupid
(Even If You Aren’t)
Redundant Acronyms Make You Look Stupid
(Even If You Aren’t)
All I Know About Work,
I Learnt At 15All I Know About Work,
I Learnt At 15
All I Know About Work,
I Learnt At 15
How We Hire
People at SystematoHow We Hire
People at Systemato
How We Hire
People at Systemato
Why you still need a website in 2018, not
just a Facebook pageWhy you still need a website in 2018, not
just a Facebook page
Why you still need a website in 2018, not
just a Facebook page
3 Ways Systemato solves your social media marketing woes
3 Ways Systemato solves your social media marketing woes
How we ran a hugely successful Google Ads campaign for a major retailer
How we ran a hugely successful Google Ads campaign for a major retailer
Some diamonds shine brighter: How we reached 50k people with minimal budget and a good idea
Some diamonds shine brighter: How we reached 50k people with minimal budget and a good idea
Why every business owner in Malta should use Google Ads
Why every business owner in Malta should use Google Ads
Content strategy for online casinos: What works in 2018?
Content strategy for online casinos: What works in 2018?
Why Systemato?
Why Systemato?
We made a 3D printed game for our clients this Christmas
We made a 3D printed game for our clients this Christmas
You should never pay for bloat
You should never pay for bloat
Email marketing in Malta: is it worthwhile?
Email marketing in Malta: is it worthwhile?
Self-care: The key to successfully working remotely
Self-care: The key to successfully working remotely
Cheers to David
Cheers to David
What My Dog Taught Me About Running My Digital Marketing Business
What My Dog Taught Me About Running My Digital Marketing Business
Get your face on your site
Get your face on your site
The Writer’s Method – How to set yourself and your tasks up for writing success
The Writer’s Method – How to set yourself and your tasks up for writing success
Working From Anywhere – Diane On How She Does It
Working From Anywhere – Diane On How She Does It
SysTEAMato Drinks Night
SysTEAMato Drinks Night
How to use Instagram for business
How to use Instagram for business
Do you have tiny ninja robots doing email marketing for you? We do.
Do you have tiny ninja robots doing email marketing for you? We do.
Do People Behave Themselves on Your Site? Find Out With User Analytics
Do People Behave Themselves on Your Site? Find Out With User Analytics
6 Steps to Prevent Disaster When Migrating Your Website (Based on Our True Story)
6 Steps to Prevent Disaster When Migrating Your Website (Based on Our True Story)
How we use Hotjar to understand how users consume our clients’ websites
How we use Hotjar to understand how users consume our clients’ websites
5 novel ways to use Instagram for marketing
5 novel ways to use Instagram for marketing
Content Marketing: not just adding a tagline to something someone wrote
Content Marketing: not just adding a tagline to something someone wrote
Remote Working – What we love about working remotely at Systemato
Remote Working – What we love about working remotely at Systemato
The oldies don’t get it; Snapchat marketing (what we know so far)
The oldies don’t get it; Snapchat marketing (what we know so far)
“Look, Ma, I’m on TV!” – Mark Debono interviewed on Business Chat
“Look, Ma, I’m on TV!” – Mark Debono interviewed on Business Chat
Holiday Marketing Tips for Retailers on Facebook
Holiday Marketing Tips for Retailers on Facebook
Do You Make These Email Marketing Mistakes?
Do You Make These Email Marketing Mistakes?
Test your way to marketing success with A/B testing
Test your way to marketing success with A/B testing
Email marketing: Subject lines you can bet on
Email marketing: Subject lines you can bet on
Social media: Making good connections isn’t just good luck
Social media: Making good connections isn’t just good luck
Content Writing: Choosing the right words shouldn’t be a gamble
Content Writing: Choosing the right words shouldn’t be a gamble
Why a copywriter should be like Jason Bourne
Why a copywriter should be like Jason Bourne
Email Marketing Isn’t Dead
Email Marketing Isn’t Dead
4 Ways Social Media Can Benefit Your Business
4 Ways Social Media Can Benefit Your Business
Writing good content is a lot like boxing
Writing good content is a lot like boxing
The 10 basic commandments of SEO
The 10 basic commandments of SEO
A brilliant video ad from Honda – Honda Hands
A brilliant video ad from Honda – Honda Hands
5 Common Social Media Mistakes Companies make using Social
5 Common Social Media Mistakes Companies make using Social
A seriously smart ad for the SMART car
A seriously smart ad for the SMART car
Doing social media doesn’t mean ‘just Facebook’
Doing social media doesn’t mean ‘just Facebook’
Systemato and Startup Weekend Malta become proud partners
Systemato and Startup Weekend Malta become proud partners
5 Content Ideas for Businesses in Malta
5 Content Ideas for Businesses in Malta
Blogging for business, social media misunderstandings and more in the life of Systemato
Blogging for business, social media misunderstandings and more in the life of Systemato
Social Media – a huge misunderstanding
Social Media – a huge misunderstanding
Why cheap content is bad for your site
Why cheap content is bad for your site
To Blog or Not to Blog – Business Blog Examples (Event)
To Blog or Not to Blog – Business Blog Examples (Event)
What is a persona and why do you need one
What is a persona and why do you need one
This year of 2013 at Systemato so far
This year of 2013 at Systemato so far
What’s new for Systemato in 2013 and ASW13!
What’s new for Systemato in 2013 and ASW13!
My 6 favourite Android apps
My 6 favourite Android apps
A day at the Google offices (and what I learnt there)
A day at the Google offices (and what I learnt there)
A day at the Google offices (and what I learnt there)
A day at the Google offices (and what I learnt there)
Let’s do social media… it’s free!
Let’s do social media… it’s free!
How to start a blog?
How to start a blog?
8 ways to drive traffic to your website
8 ways to drive traffic to your website
SEO isn’t that difficult
SEO isn’t that difficult
Six great books you shouldn’t live without
Six great books you shouldn’t live without
The Ten Commandments of Video Blogging
The Ten Commandments of Video Blogging
How not to advertise on Facebook
How not to advertise on Facebook
Symantec’s Norton Antivirus goes viral
Symantec’s Norton Antivirus goes viral
Why selling on Facebook has best reach
Why selling on Facebook has best reach
Getting Facebook Ads right
Getting Facebook Ads right
Old Spice smells like victory
Old Spice smells like victory
Dyson and Viral Marketing
Dyson and Viral Marketing
All about advertising on Facebook
