Here’s what happens when we actually work together. Real problems, real work, real outcomes.
If something here sounds familiar, let’s talk.
What’s been solved
The Problem
Megan was running her business without a proper system for bringing contractors on board. Every time someone new came in, the same steps happened: manually, inconsistently, and mostly from memory. Nothing was written down. Nothing was automated. It worked until it didn’t, and the mental overhead of holding it all together was quietly adding up.
She knew something needed fixing. She just hadn’t had the space to fix it herself.
The Work
We worked through it together over two days. The goal wasn’t to build something impressive. It was to build something that would run without her: mapping the process, configuring the automations, and handing it over in a way she could actually use from day one.
“After working with Ellie for a couple of days, I feel much less discombobulated.”Megan
What Changed
The Problem
Stephanie had solid systems. She’d invested in building them properly and they’d served her well for years. Then she made some DIY changes to her blog creation workflow in Process Street, and things started to unravel.
Duplicated tasks had created field conflicts throughout the whole workflow. Conditional logic had broken. Variables weren’t mapping correctly. She spent nine hours trying to untangle it herself before accepting she needed someone who knew what they were doing.
The Work
What Changed
The Problem
Ali was building a coaching and community business around midlife purpose. She had a podcast, a social presence, and 150 community members. She had no shortage of ideas either: courses, paid communities, live webinars, platform migrations, a full AI dashboard. The problem wasn’t ambition. It was that she had roughly 10 usable hours a week, evenings only, and no way to tell which bets were actually worth making.
Everything felt urgent. Nothing had been ranked. And without that ranking, she was at risk of spending her limited time on things that looked good but wouldn’t move anything.
The Work
What Changed
The Problem
Rachel was building a specialist breathwork practice from scratch, with a clear methodology, a defined market, and a launch date on the calendar. What she didn’t have was a sequence. There were pricing decisions to lock, brand assets blocked on unresolved colour choices, a certification to complete, a Founders Circle to organise, hotel partnerships to pitch, and a social presence to activate, all with dependencies that weren’t yet visible.
Without a clear order of operations, everything felt equally urgent and nothing was getting finished.
The Work
What Changed
The Problem
Paul had a genuine platform with real potential. He’d built it, stepped away, and was now coming back with energy and a clear view of what it could become. What he didn’t have was any of the infrastructure to get there: no content pipeline, no automation, no way to measure what was driving traffic, and a social presence that hadn’t been touched in years.
A relaunch was happening either way. The question was whether it would be built on guesswork or on proper systems.
The Work
What’s In Place
Things I’ve built for myself
The Problem
Searching for remote work manually is tedious and inconsistent. Trawling job boards, assessing whether each role is actually a good fit, and then writing a tailored outreach email for every one worth applying to is a process that takes hours and is easy to deprioritise.
I wanted the whole pipeline automated so I could open a spreadsheet, see what was worth applying for, and have the outreach already written.
The Work
Built an n8n workflow that runs every 6 hours, scrapes remote job listings, and passes each one to Claude. Claude scores the role for fit out of 10 and drafts a personalised outreach email. Everything lands in a Google Sheet: role details, fit score, and a ready-to-send email. All I do is decide which ones to act on.
What Changed
The Problem
Content was always the thing that slipped. Not because the ideas weren’t there, but because turning ideas into scheduled posts across multiple platforms meant too many manual steps, and manual steps are the first thing to go when you’re busy.
I needed a system that would take something from the planning stage through to published, without me having to shepherd it every step of the way.
The Work
Built a Go-To-Market content workflow that connects planning, drafting, review, and scheduling into a single automated pipeline. Ideas go in at one end. Formatted, platform-ready content comes out the other, queued up and ready to post without me manually handling each piece.
What Changed
The Problem
An unmanaged inbox is a slow tax on every day. Opening email and immediately having to decide what matters, what can wait, and what can be ignored is decision fatigue before the actual work has started. I wanted that decision made for me before I ever opened it.
The Work
Built an automated triage system that sorts incoming email by type and priority, applies labels, and surfaces what actually needs attention. Newsletters, notifications, and low-priority threads get handled or archived automatically. What’s left when I open my inbox is a short list of things that genuinely need a response.
What Changed
The Problem
Generic CRM tools are built for sales teams, not solo operators. They come with pipelines, stages, and fields that don’t map onto how a one-person consultancy actually runs, and they create more admin than they remove.
I needed something that tracked the right things for my business, surfaced follow-ups without me having to remember them, and didn’t require me to maintain a tool I’d built for someone else’s workflow.
The Work
Built a custom CRM that fits the actual shape of client work: prospect to active client, follow-up reminders, project status, and communication history, all structured around how I work rather than how a product manager imagined I might.
What Changed
The Problem
Every time I needed a new page on the site, I had two options: wait until I had time to figure it out, or pay someone else to do it and wait for them instead. Neither was particularly appealing for something I needed quickly and wanted to look exactly right.
Page builders do some of it, but not the way I want. Hiring someone for a simple landing page is slow and expensive for what it is. I wanted to be able to build what I needed, when I needed it, without it being a whole project.
The Work
I now build my own custom HTML pages: branded to my exact colour palette, structured the way I want them, and ready to drop straight into WordPress as a custom HTML block. This page is one of them. The Lab page is another. No page builder, no Fiverr brief, no waiting.
What Changed
Whether you need a process sorted, a strategy to work from, or something that’s been on your list for too long finally dealt with, that’s what this work is.
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