Values

Wine That's Fruit exists to create a positive impact on people and our planet. We aim to meet the needs of today's generation without harming the next. What else is acceptable?
Vegan Friendly

Vegan Friendly

Naturally Gluten Free

Naturally Gluten Free

No Added Sulphites

No Added Sulphites

Recyclable Alu Cans

Recyclable Alu Cans

Community-driven

Community-driven

We truly believe in the value of community. Not only are most of our fruits grown locally, but we also make our wine, manufacture, and distribute with local businesses too.

Focusing on small batches crafted by experts in the heart of Herefordshire, United Kingdom, allows us to support the local economy while ensuring a quality over quantity approach, for a tantalising selection of fruit wine.

Eco-conscious

Eco-conscious

Combating climate change one can at a time.

It is our aim to meet the needs of our generation, without harming the next. It can be done, you just have to try hard enough - which we are!

Our cans are endlessly recyclable and use around 75% less energy to recycle than glass. Not only are our cans made from materials that are better for our environment, but they are also easier to transport which reduces carbon emissions. Even more of a reason to switch from the bottle.

Drink Responsibly logo

WTF supports the enjoyment of alcoholic beverages as part of a healthy lifestyle. Please drink responsibly.

Please do not drink if you are pregnant, have any health conditions or are on any medication which make you vulnerable to the effects of alcohol.

Please seek help and guidance from your GP if you have any concerns.

Please do not exceed more than 14 units a week on a regular basis and please never drink and drive.

Visit Drinkaware website

Zero emissions plan

2022
Focus on minimising our impact on the environment by choosing like minded partners / suppliers (from wine making to webhosting).
2022
Minimise transportation through local UK production and sourcing fruits locally wherever possible.
2022
Optimise the packaging to reduce wastage (itself 70% recycled), then completely eliminate single use plastics and use water-based inks.
2023
Use a certified methodology to understand CO2e of our entire operation.
2023
Identify a benchmark 'CO2e emissions per can' and set targets for ongoing emissions reduction.
2023
Commence offsetting of our current carbon emissions with a priority on local and credible offsetting.
2024
Work with the entire supply chain and our operations to constantly reduce our impact.
2025
Measure our impact yearly and publish our progress before resetting our reduction targets.
by
2027
We target to be overall carbon net zero.