top of page
Start by Learning


From Medical Sales to Owning 373 Multifamily Doors
Most people are waiting for the perfect time to make a change. I learned that the life you want is built when you decide to stop waiting and start moving. In this conversation, I share my journey from a small-town farm kid to leaving my six-figure career and building a real estate portfolio rooted in freedom and purpose. We talk about the mindset shifts, bold decisions, and lessons that helped me create a life beyond the traditional path. My hope is that this conversation rem
Jun 18
Ā


Focus Is a Force Multiplier
For the last several months, I've been in what I call my Season of Subtraction. Not because I'm slowing down. Quite the opposite. I'm trying to get very clear on what deserves my attention and what doesn't. Like many entrepreneurs and investors, I've spent years believing growth came from adding more. More projects, more opportunities, more partnerships, more ideas. The internet certainly reinforces that belief. Everywhere you look, someone is telling you to scale faster, exp
Jun 18
Ā


Why I Sometimes Roll My Eyes at IRR... But Still Pay AttentionThe Science of Scaling by Benjamin Hardy
If you've spent any time around real estate investors, you've probably heard people bragging about IRR. "My deal is projecting an 18% IRR." "This investment has a 22% IRR." And if I'm being truthful... I sometimes kind of poo poo IRR. Not because it's wrong. Because I don't really want to sell my assets. I'm a buy-and-hold investor at heart. I love recurring income. I love mailbox money. I love waking up years later and still getting paid by a decision I made long ago. I call
Jun 18
Ā


The Science of Scaling by Benjamin Hardy
I've read a lot of business books. Probably too many. And one of the most powerful ideas in The Science of Scaling isn't actually about scaling at all. It's the idea that you're often better off reading one great book 20 times than reading 20 different books once. That hit me hard. Because most of us are addicted to new information. We convince ourselves that the next podcast, the next book, or the next strategy is going to unlock everything. But knowledge isn't the bottlenec
Jun 18
Ā


Stability Before Scaling
The internet loves one word⦠Scale. Scale your business. Scale your portfolio. Scale your income. Bigger. Faster. More. And donāt get me wrong⦠scaling is powerful. Itās how you create real momentum. But hereās what doesnāt get talked about enough⦠Scaling amplifies everything. The good⦠and the bad. If your foundation is strong⦠scaling feels like leverage. If your foundation is shaky⦠scaling feels like pressure. Iāve seen it in real estate over and over again. People rush
Jun 18
Ā


Cash Flow After Debt Service⦠This Is the Game
Everyone loves to talk about doors. Unit count. Portfolio size. But none of that actually matters if one number isnāt working. Cash flow after debt service. This is whatās left⦠after everything is paid. After operating expenses. After the mortgage. What actually hits your bank account. Because you donāt live on appreciation. You donāt pay your bills with IRR. And your lifestyle isnāt funded by pro formas. Itās funded by whatās left over. And yet⦠this is the number people gl
Jun 18
Ā


Atomic Habits by James Clear
I picked up Atomic Habits thinking it would be about discipline. Do better. Try harder. Stay consistent. But thatās not what itās about⦠at all. Itās about design. James Clear breaks down something that feels so simple⦠but is actually a total mindset shift: You donāt rise to the level of your goals. You fall to the level of your systems. And for me⦠the biggest unlock was this idea of habit stacking. Or as I like to call it⦠Outsmarting myself. Because letās be honest⦠I spe
Jun 18
Ā


Simplicity Scales
I heard someone say recently⦠Millionaires complicate things. Billionaires simplify them. And I havenāt been able to stop thinking about it. Because complexity feels productive. It feels smart. It feels like youāre doing something advanced. But most of the time⦠itās just noise. More systems. More tools. More deals in random markets. More āstrategies.ā And suddenly youāre not scaling⦠youāre juggling. Hereās what Iāve learned the hard way⦠Simplicity is what actually scales.
Jun 18
Ā


Expense Ratio⦠The Silent Deal Killer
Everyone loves to talk about rent growth. Value-add. Upside. But you know what quietly eats your returns without making a sound? Expenses. Specifically, an unrealistic expense ratio. The expense ratio is simple: Operating expenses divided by gross income. But the interpretation? That's where people get burned. I've seen deals underwritten at 35% and even 30%. On paper, they look incredible. In reality, they're fiction. For most small to mid-size multifamily properties, a reas
Jun 18
Ā
bottom of page