Our Content Strategy Team
JEAN TANG, TopSmith
Founder
Chief Growth Officer
Founder and Chief Growth Officer (CGO) of Marketsmiths. A champion of high-end content, Jean Tang lives in tribute to words that sizzle, snap, and gleam. In 2010, at the inaugural TEDx Gramercy, she declared a war against tepid, corporate copy.
ASHER, MetaSmith
Chief Financial Officer
Narrative Systems Architect
Asher joined MarketSmiths in 2013 as Smith #4 and operates across the firm’s core functions as CFO/CRO, Narrative Systems Architect, and strategic advisor to select clients.
He partners with organizations on complex strategic engagements to translate business objectives into scalable workflows, narrative frameworks, and governance systems designed to measurably increase alignment, reduce drift, and keep stakeholders focused on outcomes rather than process.
He creates digital ecologies that connect multiple domains—AI, search, and content governance—aligning strategy, systems, and execution so that decisions reinforce one another rather than compete for attention and resources.
MICHELE, SmileSmith
SVP Content Strategy & Thought Leadership
Clients warm up to Michele immediately, and so do those who read her writing. As MarketSmiths’ SVP of Content Strategy and Thought Leadership, Michele makes even the most complex B2B concepts inviting and knows how to add just the right touch of personality. Michele’s experienced in three-word taglines and 30-page websites and everything in between—white papers, press releases, e-communications, brochures, social media, and video scripts.
BRIANA, WonderSmith
Content Strategist
Briana is a writer, wanderer, and wonderer (who isn’t always this alliterative). An unshakeable sense of curiosity has led her everywhere from far-flung coastlines to the classrooms of Princeton University. Steadfast in the pursuit of passion, she is happiest when exploring nature, reading, and putting pen to paper.
PAUL, TuneSmith
Content Strategist
Brand Lyricist
What do you get when you combine the soul of a musician with the mind of a writer? Copy that sings. And for the last decade, that’s precisely what Paul has delivered for global brands, bootstrap startups, and everything in between. When he’s not hard at work crafting top-notch communications, you can find Paul hanging with his wife and two young daughters, singing and playing guitar for The Vice Rags, or roaming the streets in search of the nearest slice of pizza.
TRISTAN, AdventureSmith
Operations Manager
Process and Staff
Tristan loves learning and travel, and has a passion for storytelling. He strives to understand and tell the stories of those around him through different mediums. For him, each day is an adventure waiting to happen.
OLIVIA, DualitySmith
Editor
Senior Copywriter
From GDP per capita growth rates to child development blogs, Olivia has taken her enthusiasm for both economics and writing to Baltimore then London and back again. Whether playing a competitive game of Boggle or writing a short story, Olivia is always looking for new outlets for her passion for words.
JENNN, DeepDiveSmith
Editor
Jennn leaves no stone unturned in discovering the most authentic voice and engaging statistics to season your content. Armed with a degree in Journalism/English and 18+ years’ experience, Jennn specializes in timely, relevant, thought-provoking long-form copy. Off-duty, she’s organizing costume parties, training German Shepherds, soaking up nature, and studying child psychology.
CAITLIN, StorySmith
Editor
Senior Copywriter
Caitlin is a theatre-person-turned-copywriter with a deep love for good storytelling. In her stint as a freelancer, she wrote everything from corporate blog copy to a screenplay adaptation of Shakespeare’s As You Like It. When Caitlin isn’t writing, you can usually find her at a play or concert, checking out a new coffee shop, or exploring the city.
David, VideoSmith
Video Production
Resident Videographer
David sees life through a lens—literally. With 30 years behind the camera, he’s directed and produced everything from network documentaries and music specials to branded content for Microsoft, Ford, and Starbucks. He’s worked with Fortune 500s, startups, and nonprofits alike, bringing stories to life for Meta, Pfizer, Yale Law, and the US Open.
ERIN, CriticSmith
Copywriter
Erin pursued the written word in college because it seemed like the only natural thing to do. Now, as a copywriter, arts critic, and fiction author in New York City, she’s pretty sure she made the right choice. When she’s not crafting a brand article, legal blog post, or Off-Broadway review, Erin can usually be found working furiously on her latest book idea – at all hours of the night!
MARIA, AthleteSmith
Writer
Copy Editor
A three-time member of Team USA, Maria was an elite athlete and bronze medalist at the Duathlon World Championships. She brings that same competitive spirit and perfectionism to everything she does, making her a hawkeyed copy editor and proofreader—no spelling or grammar errors will best her. She is also particularly proud of being able to recite all 50 states in alphabetical order.
VALERIE, CircusSmith
Writer
Editor
Val is an accomplished writer with a graduate degree in journalism and over 20 years of experience in writing, editing, and developing strategic content across many industries. At 46, she pursued her passion for performance by joining the circus, where she now spends her free time as an aerial performer specializing in trapeze, silks, and other aerial arts.
MARK, ThoughtfulSmith
Writer
Content Developer
Mark is a master content developer, strategist, thought leadership writer, and editor with deep experience in financial services, health, travel, and lifestyle. After an award-winning career at national magazines, he headed the ultra net high worth content program at Merrill Lynch and the global thought leadership program for State Street Global Advisors.
ELIZABETH, MultiSmith
Writer
After a short stint as an actress (career highlight: Ophelia in a Hamlet set in an insane asylum) Elizabeth decided she preferred writing her own words to reciting those of others.
HALEY, CaptionSmith
Copywriter
Haley is a master teacher turned copywriter, with expertise in making the technical feel tangible. As a self-proclaimed caption queen, Haley loves the challenge of saying more with less—almost as much as she loves an iced matcha latte.
