The Communities We Call Hard to Reach: And Why They Often Don't Trust Us
Perhaps the communities we describe as "hard to reach" are not difficult to reach at all, the issues is that they simply remember the programmes that disappeared. They remember consultations that changed nothing. They remember promises that were never fulfilled. Trust is not built through awareness campaigns alone, Trust is built through presence. Through consistency. Through relationships that continue long after the launch event has ended. Communities do not measure credibility through...


