World Micro, Small and Medium Enterprises (MSME) Day highlights the undeniable backbone of the global economy. While the world often focuses on large multinational corporations, it is the micro-entrepreneurs who drive local economies and foster community resilience. In Europe, the direct selling industry stands as a prime example of this micro-entrepreneurial spirit in action.

Seldia submitted responses to the Public Consultation on the Audiovisual Media Services Directive evaluation.

Discover how direct selling builds supportive networks, combats isolation and champions mental wellbeing for European Mental Health Week 2026.

From pioneering digital product passports to implementing regenerative farming and zero-waste manufacturing, the direct selling industry is actively investing in a greener future. Below, we explore just a few of the ways Seldia Members are delivering on their sustainability commitments this Earth Day.

We are pleased to announce that the Seldia 2025 Annual Report has been published.

Long before women across Europe secured the right to vote, direct selling emerged as a revolutionary avenue for financial independence. From the pioneering work of Mrs P.F.E. Albee in 1886 to the 4.1 million women currently building businesses across the EU, the industry remains a vital catalyst for empowerment.

Explore how the direct selling industry champions inclusive economic growth by dismantling traditional barriers. A vital read for World Day of Social Justice.

European Direct Selling 2023 Statistical Report published by the WFDSA.

This newsletter shares key milestones and activities from Seldia, and the latest news from the European direct selling industry.