SERVICES
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FAQs
What does a fractional beauty consultant do?
A little bit of everything — no, really. As a fractional consultant, my main role is to support the business where it needs it most. Typically, this can look like acting as a strategic sounding board, planning launches, creative mailers and events, helping with press strategy, refining brand positioning, and identifying and connecting growth opportunities. You get senior-level expertise without the full-time hire.
What does a freelance beauty copywriter do?
As a freelance beauty copywriter, I create copy packed full of your brand's personality that converts. Covering content across many platforms, including: email marketing flows, meta ads, web copy, packaging and social copy.
Why hire a writer and consultant who is also a journalist?
As a true beauty expert, I don't have to spend time researching beauty basics (or even complex topics). I have a decade of experience working with some of the smartest people in the industry — and I've learnt a lot! This means I don't need you to spend time explaining ingredients to me; we can get to the nitty-gritty straight away.
I also have a unique insight into the industry and direct feedback on what consumers really want.
What's the difference between content writer and content strategist?
As a content writer, I work on SEO articles, blogs and ghostwriting projects. Typically, from a brief given to me by the brand.
As a content strategist, I do all of the above but also come up with an SEO and GEO strategy for article content and turn ghostwriting projects into a strategist eco-system of content — optimising business goals to increase revenue and brand authority.
Depending on your needs, I can do either or both.
