Mario Joos (@MarioJoos) / X

Mario Joos

4,105 posts

Mario Joos

@MarioJoos

Retention Director/Strategist For 100M+ Subscriber Creators (MrBeast, Stokes Twins, Alan's Universe, and many more) - I also have a newsletter now, link below!

Belgium

mariojoos.com/newsletter

Born October 24, 1993

Joined November 2014

Pinned
Mario Joos
@MarioJoos
Nov 30, 2025
🚨Important thread: The YouTube algorithm actually changed, for the worse. (+Data) I’ve been thinking a lot about whether I should or shouldn’t address this publicly. I’ve already talked to some people within YouTube, but I don’t believe the word of a single person, meaning me,
370K
Mario Joos
@MarioJoos
Sep 10, 2025
How the YouTube algorithm works in a nutshell.
163K
Mario Joos
@MarioJoos
Sep 20, 2024
A serious message to all YouTube creators
159K
Mario Joos
@MarioJoos
Jan 3, 2025
How the YouTube algorithm works in a nutshell.
109K
Mario Joos
@MarioJoos
Oct 12, 2023
FUN FACT: YouTube actively promotes videos from smaller channels through it's Browse recommendations feed. For a few months now, YouTube has been trying to help smaller channels get more views. You may have already seen this through videos in your browse feed that have only been
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Mario Joos
@MarioJoos
Oct 19, 2024
I'm 30. I'm a strategist for some of the largest YouTube channels, some of which generate over 1 billion views per month. I specialize in retention strategies that keep people watching longer. Ask me anything.
184K
Mario Joos
@MarioJoos
Jul 19, 2025
I'm 31. I'm a strategist for some of the biggest YouTube channels, some of which generate over 1 billion views per month. I specialize in retention strategies that keep people watching longer. Ask me anything for the next 24 hours.
111K
Mario Joos
@MarioJoos
Aug 10, 2023
EXCITING NEWS: A new YouTube update will let Creators send people from their Shorts to their long-form videos. A new announcement on the YouTube Help page is an absolute game changer. On August 10, 2023, YouTube said that by the end of September, creators will be able to link
176K
Mario Joos
@MarioJoos
Sep 15, 2024
The intro of a YouTube video is one of the most discussed parts of retention, but what else do you need to know that often gets overlooked? Here are 15 important insights to consider for your intro: 1. Most of the information you give in the intro is forgotten by the time it
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Mario Joos
@MarioJoos
Aug 1, 2025
A serious message to all YouTube creators.
37K
Mario Joos
@MarioJoos
Oct 21, 2024
If you wanna improve your YouTube titles, here’s 14 insights that can help with this. 1. Every title has two main parts: the topic and the format. The topic is what generates initial interest, and the format reveals more about the content structure. Make sure both are clear and
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Mario Joos
@MarioJoos
Nov 3, 2024
What actually matters when making YouTube content.
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Mario Joos
@MarioJoos
Oct 27, 2024
Here’s How The YouTube Algorithm Actually Works Many believe that when a video was uploaded to YouTube, the algorithm would “test” it with a group of people. Then, based on the test results, it would either continue to push the content or stop recommending it. However, this idea
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Mario Joos
@MarioJoos
Jan 28, 2024
YouTube Editors Salary Breakdown: Influential Factors, Payment Structures & Price Ranges In this post, I'd like to provide some transparency on the current payment rates for YouTube editors based on the work they perform. We'll break down the influential factors, payment
73K