Update: most of the apparent lift is fake, unfortunately.
Looks like the new browser is pre-loading the links before the user sees them. I’ll update when we know more.
Irony theory of AI lab supremacy: each is the best at whatever it would be funny if they were the best at.
Anthropic (squishy, humanist-branded AI) is best at coding
DeepSeek (Chinese cracked engineer AI) is best at English prose
XAI (based tech bro AI) is best at
Update 2: even correcting for the fake views, traffic to Substack links from X is up substantially. (full post reads, signups, etc. also track.)
We're so back!
Update: most of the apparent lift is fake, unfortunately.
Looks like the new browser is pre-loading the links before the user sees them. I’ll update when we know more.
We hope this action was made in error and is only temporary, because writers deserve the freedom to share whatever links they want.
But this is bigger than Twitter. It shows why it's so important for writers to own their relationship with their audience.
