B2B buyers reward the companies they trust. So how can B2B companies build trust equity?
VP and Principal Analyst @ianrbruce provides insight ahead of his session at #ForrB2BSummit. forr.com/3wg8V9z
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Forrester
21.5K posts
Forrester
@forrester
Forrester helps business and technology leaders use customer obsession to accelerate growth. With us, you can be bold at work.
- Today we opened the call for nominations for our 2024 Customer Obsession Awards! Expand this thread for more info and how global organizations and CX leaders can apply. ⤵️
- In an interview with @Computerworld, @jgownder discusses the impacts of @GoogleWorkspace expanding access to #genAI features.
- In 2024, digital leaders will be tempted by generative AI, but small changes like augmented reality will deliver big payoffs. Read the blog to see why. forr.com/3SPEccm
GIF - VP, Principal Analyst @jeff_pollard2 gives his thoughts on the recent Change Healthcare cyberattack in this @axios article.
- VP, Research Director Matthew Guarini recently spoke at the @Forbes CIO Next Summit on how tech leaders can navigate new opportunities for their organizations in this era of sudden acceleration. ➡️ Read his summary of the experience here: forr.com/41cbkNM
- Replying to @forresterThere are two categories for North America: 🟢 Customer-Obsessed Enterprise 🟢 Customer-Obsessed Leadership
- CIO Mike Kasparian advises that the key to evaluating emerging technology is tying it to your organization's core business strategy. Check out this @TechRepublic article for more.
- What's high-performance IT? 🚀 Discover the 3️⃣ key principles and 4️⃣ styles that align IT with business goals, for optimal growth and efficiency. forr.com/3SG281w
- We’re excited to share that @GaryClarkJr will perform live at #ForrB2BSummit North America in May! Learn more about our exciting B2B event and register to join us in Austin: forr.com/49lL3Qn
- 🌟 How much value do your customers gain from your customer advocacy program? VPs @lauraramos and @AmySilverBills explain how B2B marketers can ensure it’s a win-win. forr.com/3T8HAPx
00:00 - Changes in the healthcare industry and the customers they serve prompted @Philips to rethink their marketing. See how we helped them focus their efforts more effectively and prove marketing ROI. forr.com/48dICyU
00:00 - Is an overabundance of tech contributing to clinician burnout in healthcare? Senior Analyst Shannon Germain Farraher digs into this complicated topic in this week’s What It Means episode. forr.com/491WZq9
00:00 - Principal Forecast Analyst Michael O'Grady reveals the factors that will help the European tech market thrive this year in this @BiznessReporter article.
