You already knew bots were a problem when it comes to ad fraud - but what if the bot is a human? No, we're not talking about some dystopian future or the uncanny valley... We're talking incentivized browsing. 🤖 integr.al/2WiCFyV
Integral Ad Science
7,325 posts
A leading global media measurement and optimization platform.
- Did you know that there are people being paid to interact with ads? 🤖 IAS investigates the pay-for-play incentivized browsing - read on for a look at the numbers! 🕵 integr.al/2YRIZuK
- It’s time to answer a crucial ad fraud question - where do we draw the line - and how can we better tell friend from foe? Our head of data discusses in @MediaPost integr.al/2YF05vI
- Here's our Data Science team. Congratulations on being the winners of the @icomglobal data science Hackathon #icom16
- We've launched a new brand safety & suitability measurement w/ @twitter. Our product gives brands insight into the content surrounding their ads, changing the way marketers enhance timeline campaigns & connect w/ Twitter audiences. Learn more here: integr.al/3XJriMl
- We are excited to announce that we have entered into a definitive agreement with Vista Equity Partners to acquire a majority stake in IAS. integralads.com/news/vista-acq…
- Today, IAS is proud to launch the first-ever Connected TV verification solution that directly integrates with video publishers, a first of its kind solution. Find out more here: integr.al/2WpGd2X
- IAS CEO @Lisa_Utz joined @NPetallides yesterday on @TDANetwork to talk the future of verification for #OTT and #ConnectedTV. integr.al/2GAaz8a
- OTT offers marketers a highly-effective opportunity to make direct connections with their customers where they are - and our new solution helps measure just that! Find out more via @BusinessInsider integr.al/2Wqxf5J
- IAS CEO @Lisa_Utz discussed the health and growth of the global digital advertising market yesterday on @BloombergRadio @business with @carolmassar and @jasonkellynews - listen in! #digitalmarketing integr.al/2IsFBlc
- We're thrilled to announce the appointment of @ydosios as our Global Chief Commercial Officer! Yannis will oversee global sales, marketing, and customer service. 🎉 integr.al/3kZJeku
- We're proud to partner with @mopub to bring transparency to the mobile space. Read more now: integr.al/2oy0ukO












