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Intro
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Intro
@intro
Book 1:1s and get direct advice from the founders of Zillow, Reddit, Kayak, and 3k+ more on Intro. An @a16z company
intro.co/marketplace?ut…
Joined February 2015
236
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    Intro
    @intro
    15h
    Every startup is different. But the mechanics of winning usually aren't.
    372
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    Intro
    @intro
    18h
    Don't forget, every “yes” has a cost. When momentum picks up, the hard part isn’t finding opportunities. It’s having the discipline to protect the work that actually moves the business forward. Do you have a “not right now” list started yet?
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    Intro
    @intro
    Jun 22
    Sometimes the biggest breakthroughs comes from unexpected places.
    607
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    Intro
    @intro
    Jun 22
    Premium brands don’t win by being “better enough.” They win by making the cheaper option feel like a compromise. It’s not just function. It’s taste, trust, status, experience, and the feeling customers get when they choose you. Here are the principles behind building a brand
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    Intro
    @intro
    Jun 22
    Replying to @intro
    TLDR: Premium brands are built through intentional choices. – Sell an experience, not just a product – Challenge assumptions in your category – Create authenticity through your creative – Use pricing to reinforce positioning – Protect taste as the company grows Premium brands
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    Intro
    @intro
    Jun 22
    Want help building a premium consumer brand? Book a 1:1 with founders and operators who've built billion dollar brands that customers love. 🔗 in bio.
    104
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    Intro
    @intro
    Jun 21
    Niching down isn’t limiting. It’s clarifying.
    534
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    Intro
    @intro
    Jun 20
    Bootstrap or raise? Convince us in the replies.
    786
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    Intro
    @intro
    Jun 19
    What’s the biggest switching cost in your brand's category? Learning curve, migration, habit change, or team buy-in.
    755
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    Intro
    @intro
    Jun 19
    Exciting news! @LevEkster is a Top Expert available on Intro. Lev is the former President of Lucky Strike Entertainment (360+ venues and $1B+ in annual revenue). He helped scale the business to 300+ locations across North America, serving 40M+ guests annually. Now, he’s sharing
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    Intro
    @intro
    Jun 18
    “If you're working on something you're authentically passionate about, you can unlock your greatest ability.” - @ajv
    361
  • user avatar
    Intro
    @intro
    Jun 18
    You don't think your way into confidence. You repeat your way into it. Send this to someone who might need the reminder to keep showing up.
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  • user avatar
    Intro
    @intro
    Jun 17
    Reminder: The people you choose to spend your time with have a huge impact on you achieving your goals.
    450
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    Intro
    @intro
    Jun 17
    The right people make your standards higher, your decisions clearer, and your execution faster. What's the best piece of advice you've gotten from exactly the right person at exactly the right time?
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    421
  • user avatar
    Intro
    @intro
    Jun 16
    What do you wish you knew before your first fundraise?
    451

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