This time last year, schools began spending up to the $21.3M revenue-sharing cap.
But it doesn’t stop there.
Download the 2026 Annual NIL Report to see where the money is coming from.
The WNBA saw a 68% increase in viewership this season.
Multiple WNBA athletes saw a 600% increase in social media following.
See how they did it: opndr.se/YRSUH
The Buckeye Effect.
Averaging 18.7M viewers per game, @OhioStateFB has captured the nation’s attention as the most-watched team in every round of the #CFBPlayoff—culminating in the most-watched Cotton Bowl of all time.
#GoBucks
The @MLB has 21X more followers than @BauerOutage, but he was prepared for the moment.
After winning the Cy Young, he shared a link to his own merch, earning more engagements than the top tweet from MLB last night.