Overwhelmed by the new technologies that are coming to replace cookies? Our graphical breakdown should help you wrap your head around all of them!
Paul Bannister
5,670 posts
Paul Bannister
@pbannist
@WeAreRaptive CSO and co-founder. Talk about digital advertising, privacy, adtech, and occasionally video games. Views are mine.
- Replying to @mikebrittain @michaelbatnick and @benedictevansChuck Norris makes 60 podcasters a day listen to him.
- If someone tells you their tech is cookieless and it doesn't use hashed emails, it's definitely fingerprinting.
- Most of adtech is heading down one of two paths to deal with ID deprecation: 1) Get users to log in and track them based on their email 2) Use technical data (fingerprinting) to track them across sites/apps But there is a big underlying problem with both approaches... 1/
- 🚨🚨Super early Chrome deprecation data analysis! 🚨🚨 Data from tens of millions of impressions since the 1% deprecation trial came into effect on Jan 4. 1/
- I screwed up. I showed up for a panel today and was immediately struck by the lack of diversity. I didn't do a prep call and didn't look at the speaker list. I need to do better to ensure that panels I'm a part of include the amazing women and BIPOC leaders in our space.
- What can a marketer collect at a baby's first birthday? First Party Data
- 🌶🌶🌶 Spicy take alert! 🌶🌶🌶 No one will tell you this, definitely not someone at Google, but my gut is that the odds of a delay of some kind of a 3rd party cookie deprecation are getting pretty high. 1/
- The DOJ filed its complaint against Google today around alleged monopoly practices in open web display ads. There's tons to unpack that I'll be digging through, but one of the most interesting things is imagining what the world might look like if the DOJ's remedy happens. A🧵
- It would be pretty sad if, after privacy regulations are fully enforced, that advertising goes back to the way it worked in the 1950s. What a waste.
- I haven't enjoyed my 7-day free trial of 2021. Please cancel my subscription and do not charge my credit card.
- So, it seems like I should be buying a lot of lottery tickets today. privacysandbox.com/intl/en_us/new…🌶🌶🌶 Spicy take alert! 🌶🌶🌶 No one will tell you this, definitely not someone at Google, but my gut is that the odds of a delay of some kind of a 3rd party cookie deprecation are getting pretty high. 1/
- 🍪🍪3rd party cookie deprecation testing framework! 🍪🍪 We're three weeks into testing how the end of 3pc will affect publisher monetization and advertiser performance, so here's a view of the Google framework and some of the ideas guiding Raptive's analysis. Read on! 1/
- The Privacy Sandbox is really confusing to understand. It's easy to mix up the names of things, not know how the pieces fit, or have a birds-eye view of what the heck the whole thing is. So I made a map, that lays out most of the parts of the sandbox that hopefully is helpful!
