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A lot of crypto growth reporting still hides behind vanity metrics.
Big impressions.
Big clicks.
Big top-line participation.
But if users leave as soon as the reward weakens, the programme did not create durable value.
The metrics worth reporting are the ones that survive
The cheapest traffic is often the most expensive traffic.
If you pay to attract users who never return, dump instantly, or farm every surface the same way, you are not building growth.
You are funding churn.
Quality distribution matters because retention quality matters.
This
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Rabbithole is for teams that care what happens after the first action.
Creators who want better opportunities for their audience.
Wallets that want repeat usage.
Protocols that want holders to act like participants.
Ecosystems that want behavior to last after the campaign
Cleaner incentives do three things well:
ā Make the rules legible
ā Tie rewards to the behaviour the protocol actually wants
ā Give the team reporting that can survive after the first spike
That is a better standard for LP growth.
Teams are not buying claims.
They are buying a cleaner answer to one question:
What changed after the incentive?
Did users come back?
Did balances stay?
Did the cohort get stronger?
Did the team learn anything useful about who is worth rewarding again?
That is where holder
Most LP campaigns overpay for the easiest behaviour to fake:
arrival.
Deposit.
Farm.
Rotate out.
That can create a strong first chart. It does not prove the campaign attracted liquidity worth keeping
If a protocol wants serious liquidity, the reward logic should not stop at entry.
It should create a reason to remain in position long enough for the team to measure whether the liquidity was actually useful.
Better LP incentives are not just bigger incentives.
They are better tests.
They separate mercenary inflow from capital with staying power...
Want capital that sticks? DM us or head over to rabbithole.gg and build a campaign!
The old incentive playbook was simple: pay for action, celebrate the spike, hope some of it sticksā¦
Most of the time, very little stuck.
That is why the market is moving toward time-weighted incentives
If rewards only accrue while capital or behaviour stays in place, the
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Weāre being deliberate about who comes in early because the product only works if the incentives, audiences, and teams are the right fit.
If youāre a creator, wallet, protocol, or ecosystem team and want in on the next
Rabbithole signups are open!
š rabbithole.gg
Weāre being deliberate about who comes in early because the product only works if the incentives, audiences, and teams are the right fit.
If youāre a creator, wallet, protocol, or ecosystem team and want in on the next
If we told you that to stand a chance of winning some real treasures, all you had to do was visit rabbithole.gg
Sign up, join the waitlist and stay informedā¦
Would you do it?
Most on-chain growth is optimized for the first action.
Claim. Mint. Bridge. Done.
The real question is what happens on day 7, day 30, day 60, and beyond...
If the behavior doesnāt repeat, you didnāt build growth.
You rented a moment.
Rabbithole is built around what happens