Most billboards fail because the message never lands.
Clarity matters more than creativity
Outdoor advertising lives in motion.
Drivers, pedestrians, and commuters are not studying your ads. They glance at them as they move through their daily lives. If your message cannot be understood instantly, it’s already gone.
Ad Corrector was built to test what actually survives distance, speed, and real-world conditions before your outdoor advertisements launch. We do not analyze opinions or taste. What you get with Ad Corrector is practical and objective visibility, contrast, and message clarity.
Dan Resnikoff
Principal Billboard Strategist
An advertising and marketing strategist with 20+ years in outdoor media.
He’s worked with global names including Omnicom Group, PepsiCo, Volkswagen Group, The Absolut Group, and ABC Family.
After two decades in the billboard world, Dan built Ad Corrector because too many great messages got lost on the road.
Today, Dan helps advertisers and designers test creative before it hits the street, helping messages land fast, clear, and strong.
Dan Resnikoff
Principal Billboard Strategist
An advertising and marketing strategist with 20+ years in outdoor media.
He’s worked with global names including Omnicom Group, PepsiCo, Volkswagen Group, The Absolut Group, and ABC Family.
After two decades in the billboard world, Dan built Ad Corrector because too many great messages got lost on the road.
Today, Dan helps advertisers and designers test creative before it hits the street, helping messages land fast, clear, and strong.
Want to Talk?
If you have a question about outdoor creative testing or want a second set of eyes on your OOH approach,
reach out. I keep it practical, factual, and focused on what can be tested before money goes on the street.
