We are Ave.
We help your good work, work better
We’re an insight-led strategy and creative agency that’s been partnering with purpose-driven organisations, charities, and public sector brands for over 12 years.
We help organisations that are driving change to cut through with clarity, creativity and care. Since 2013, we’ve delivered ideas that connect and convert, from brand strategy and identity to campaigns, websites, reports, animations and beyond.
We help brands tell meaningful stories
Our services cover
Insight and strategy
Uncovering insights and building brand strategies that give your brand purpose, clarity and direction. Through consultation, workshops, and audits, we uncover what really matters, putting data and insight first so your brand connects, resonates, and performs.
Naming and messaging
We create names and messaging that give clarity, character and consistency to your brand. From tone of voice to campaign lines, we craft words that connect emotionally, cut through noise, and drive recognition.
Fundraising and campaigns
We develop bold, emotionally resonant campaigns that inspire action and raise funds, both on and offline, and in moving image. From messaging to creative delivery, we connect with people’s values, driving support, shifting behaviour, and making change happen.
Branding and logos
We create meaningful, distinctive visual identities that capture your organisation’s purpose and reflect the people you exist for, building brands that are flexible, accessible and designed to thrive across every touchpoint.
Design and illustration
We use design and illustration to communicate with clarity, warmth and character. Whether via a retainer, or a one off project, in print or digital, we create work that engages audiences and makes complex ideas easier to understand.
Websites and digital
We design and build accessible, intuitive websites that centre user needs. From audience research, structure and content to technical delivery and integrations, we make digital spaces that work beautifully for the people who rely on them.
Animation and video
We bring stories to life through animation and video. From scripting and storyboarding to final delivery, we create motion content that informs, inspires, and captures attention in a noisy digital world. From explainers to case for support, we understand how to bring stories to life, helping your message land with clarity, warmth and impact.
Wayfinding and interiors
We design environments that people can navigate, understand and feel welcome in, from wayfinding systems and signage to interior branding and large format graphics. We treat every space as a piece of communication. A hospital corridor, vehicle livery, a theatre foyer, these are all moments where people form impressions, make decisions and either feel welcomed or overlooked.
Is your brand serving your mission?
Find out in 10 minutes with The Brand Signal, our free diagnostic tool for charities and purpose-led organisations.
Our latest work
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Magic Breakfast strategy and impact communications
Creative support for a charity working to fuel learning, opportunity and brighter futures
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Food Bank Aid fundraising campaign
Raising over £1m in a 36 hour match-funding window
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The Science Council website
Increasing search visibility by 18% and significant growth in clicks and impressions
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Sheffield Children’s NHS Foundation Trust identity refresh
Consulting with over 1,600 to develop a future facing, relevant brand identity
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Council of Deans of Health brand identity and website
Elevating the Council’s brand and digital presence to reflect its authority
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The Florey Clinic sexual health campaign
Turning sexual health stigma into confidence, increasing visits by 14%
Planning a campaign?
Our free campaign brief builder walks you through the strategic thinking behind your campaign, from objective to audience to trust, so you arrive ready for creative development.
Some of the clients we partner with
We worked with Ave on a high profile campaign that had sudden changes in creative direction, huge numbers of deliverables and deadlines that were absolutely brutal. They managed to float above all of the turmoil with a smile on their faces and create a campaign that smashed all of our targets and was one of the most effective creatives we’ve had. I would work with them again in a heartbeat.”
Brand and Design Specialist
WWF
Cancer Research UK worked with Ave on our flagship fundraising gala ball. From start to finish the level of service was exceptional. They listened to our needs taking care to really understand the brand and our audience. They created some of the most innovative pieces of work we have ever presented to our guests
High Value Supporter Partnerships
and were able to refresh the look and feel of a 10 year event with such ease. It was a pleasure to work with them and Cancer Research UK can’t wait to work with them again.”
Cancer Research UK
Working with the Ave team has been my best agency-experience across my entire career of 22 years. It is wonderful working with knowledgeable, smart and kind people who jump in and get the work done.”
Global Lead for Avon Pride Associate Resource Group
Avon
Ave worked with us on our rebrand and new website. They worked closely with us throughout the whole process, taking time to understand what we were trying to achieve and why. Then undertaking extensive consultation and research to understand the vision and aspirations of our internal and external stakeholders. The most important thing was Ave listened and understood and that is reflected in how successful the project has been. Ave was a really good fit for us and it was a pleasure to work on this project with them.”
Communications and Marketing Manager
NHS Lothian Charity
Working with Ave has been fantastic right from the start. The entire team is very passionate about what they do and are highly knowledgeable. We found a really good cultural fit between our two organisations with our objectives well aligned. Their approach is very practical and is always done the target audience in mind. The brand refresh project was carried out very professionally; on target both cost and time wise and delivered to the highest standard of quality.”
Product Manager ‑ iRefer
Royal College of Radiologists
It’s been a pleasure to work with the Ave team. We worked alongside them on the Magic Breakfast web development project, namely, UX research, content development, build and integrations. Ave provided clear thorough project plans and guided a complicated process involving many Magic Breakfast colleagues responsible for content gathering. The team were ever-patient with multiple internal and external stakeholders, including my never-ending questions! Ave’s suggestions and technical knowledge to bring pages alive were transformative in demonstrating the power of digital to my colleagues. The training we received post launch was also thorough.”
Digital Marketing Manager
Magic Breakfast
I have worked on many marketing tenders in my career, but issuing a tender as a trustee of the charity was personal and very important to me. I liked Ave’s response to our brief a lot and made sure other trustees saw what I saw, a real understanding of what we wanted to do and real attention to detail. What Ave delivered for us was extraordinary, as in under one year we had a new identity that resonates with all our target audiences, yet we are still a charity with rich history and tradition. This is exactly what we needed to achieve. The team at Ave consistently overdelivered and made sure everyone was included on this journey. We couldn’t have done it without them!”
Trustee and Marketing Adviser
Army Cadet Charitable Trust UK
You may also find these things interesting
Beyond our client work, we create resources, articles and tools to share knowledge and strengthen the sector, supporting others to think bigger, work smarter and make even greater impact.
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How to write a campaign brief that actually works
It isn’t unusual for a potential new client to reach out and ask for what details they should include to write a ‘good brief’ for…
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Introducing The Brand Signal
A free brand audit for charities and purpose-led organisations
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Moodboards: the strategic tool hiding in plain sight
Briefs can be full of subjective words like ‘bold’, ‘warm’ or ‘modern’, but what do they actually look like? Moodboards turn abstract language into visual…
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Charity annual reports now need to include impact reporting: heres how to make it count
In recent years, there has been a significant shift in what charity annual reports are expected to do. They are not simply financial documents or…
Have a project you would like to discuss?
If you’re interested in finding out more about how we could work together, send us a message and we’ll get back to you.
