Diffbot

Convert public web content into structured data to enrich leads, accounts, and research datasets. Use a name or website URL to pull details about people and organizations and add them directly into your Databar workflows via the Diffbot API.

Key benefits

• Extract structured data from articles, product pages, company sites, and personal profiles to scale enrichment across your database.
• Enrich people and company records by name or URL with attributes like social handles, locations, titles, industry, and public metrics.
• Tap Diffbot’s web knowledge graph and crawling to surface up-to-date, publicly available information for better decisions.
• Automate enrichment inside Databar to improve segmentation, lead scoring, and routing while reducing manual research and data entry.
• Normalize and validate fields to improve data quality and reduce duplicates in your CRM and analytics systems.

Common use cases

• Targeted marketing - enrich customer lists with roles, social profiles, and interests to build higher-converting campaigns.
• Competitive analysis - gather company details, online presence, and public metrics to monitor rivals and market trends.
• Recruiting - add education, work history, and public profiles to candidate records to speed screening and outreach.
• Lead enrichment and data hygiene - fill missing fields, validate contact details, and keep records accurate at scale.