Hi, I'm Ekta Swarnkar
A content marketer who thinks like a product person.
Content marketing has a product understanding problem. The people writing about products don't always understand them deeply enough to teach them. And the people who understand the products don't always know how to write about them. That gap is where I work.
Featured Work
Building a Content Operation From Scratch
A SaaS Course Hosting Platform
Joined as the first content person. Built the team, the strategy, and the systems. Grew organic daily clicks from 51 to 708 and increased product awareness.
Turning Product Launches Into Content Strategy
Elegant Themes
Authored 50+ articles covering every major Divi product launch. Built a product-first content approach that turned features into user education.
What I Bring
Content Strategy
Building the system: SEO, editorial planning, content audits, and the refresh cycles that keep it all working.
Product Content
Turning features into understanding: walkthroughs, user education, and launch content that starts with the product, not the keyword.
Content Operations
Scaling the work: team management, editorial workflows, production systems, and quality review from scratch to steady state.
