Managing a subsidiary from a distance creates blind spots. We bypass the formal org chart to give you an unvarnished read of your local operation, finding the exact friction points costing you revenue.
Hiring a permanent executive for a temporary turnaround is a trap. We deploy embedded operators for finite, 6-to-18-month mandates to execute the hardest commercial changes, rebuild your systems, train your local replacement, and hand the keys back.
The timeline for our flagship Subsidiary Health Check and turnaround sprint.
Alignment between boardroom expectations and local operational reality.
A focused intervention designed for foreign executives managing APAC operations from a distance. We bridge the gap between your org chart and the informal networks on the ground.
Month 1
Assessment
We bypass the formal org chart to interview local staff, read the room, and uncover the hidden revenue leaks completely invisible to your foreign HQ.
Month 2
The Brief
We deliver an unvarnished 'Ground Truth' brief directly to your corporate board, detailing exactly what is breaking on the ground and how we will fix it.
Month 3+
Interim Mandate
We embed as your local change agent for 6 to 18 months to execute the turnaround, rebuild your commercial engine, and hire our permanent local replacement.
Stop managing your APAC operations from the outside. Submit a confidential operational brief directly to our Founder. If your regional subsidiary qualifies for an intervention, we will schedule a strategic consultation within 24 hours.
Before engaging with Sofiane, we were struggling with aligning our brand messaging with the sales strategy. The way Sofiane laid things out, we are now equipped with a better customer journey to sell our story and solutions. We understand better what our prospective clients’ needs are, and what pain points they go through. The next objective now is to convey this refined brand voice, through our new website so we speak more efficiently to our target audience and increase conversion rates. We feel we are on the right path.
Scott is the master of efficiency. He is also simply one of the most passionate, friendliest, and smartest people I have ever worked with. His commitment to solving problems, be it for his clients or his teams, is nothing short of remarkable.
Ravin began with an extensive discovery process and worked with us throughout the development of a marketing strategy and website that accurately reflects our brand. The results have been outstanding: there has been a 60% year-over-year increase in site traffic, an 80% increase in organic searches, and a corresponding increase in revenue, product information requests, and demo requests.
Our leads have grown immensely since working with Scott. We’ve gone from having zero prospects to a healthy population of contacts with whom we connect through our lead magnets. The number of contact forms or inbound requests we receive has increased to the point where I’ve had to hire more staff.
Our biggest challenge prior to working with Sofiane was that we had no vision or direction for our new business venture. After going through the blueprint process, everything became pretty clear. It identified our weaknesses but also validated through the different analyses that there was an untapped market that we could service. Sofiane and his team were able to really develop and craft a marketing plan to get us very guided and focused, not just for tomorrow, but for the years to come.
This process was the best we have ever experienced. Our marketing has improved tenfold. Ravin implemented a comprehensive process to flush out all of our ideas and solutions for our clients, and helped to re-craft our entire website from the ground up.
Scott is one of the most inspiring people I’ve ever worked with. He always takes the time to explain complex tasks in a way that makes them easy to understand. He’s always encouraging us to grow and improve. Scott is not just a great leader but also a mentor who genuinely cares about our development.
Scott makes a point to stay current with marketing industry trends, is data driven, and is strategic in his marketing efforts. Working with him as a writer, I find Scott both professional and friendly. He writes the clearest briefs out of any client I’ve ever worked with, which makes my job incredibly easy. He also is highly collaborative and appreciates my creative input on projects.
As we were launching a brand new Internet Service Provider in Nevada, we were literally in front of a blank slate. As our Marketing Strategist, Sofiane helped us first better understand the market we were entering. He then helped us develop the branding, the strategic marketing plan, and a website custom-designed to serve as our main lead acquisition platform online. With our brand and marketing strategy in place, we now feel very comfortable going to market and leveling up our local presence online. From conception to launch, everything went smoothly, and we appreciate the expert work performed by Sofiane.
I worked with Scott and saw firsthand the spectacular results he achieved. What sets him apart is his willingness to confront difficult issues head-on, without sugarcoating or dancing around tough conversations. This quality meant that it wasn’t just him delivering results but also the people he coached to think outside of the box and outside of their comfort zone.
Scott’s expertise in Marketing Strategy, Leadership, and Business Consulting really shone through during our collaboration, making him a powerhouse CMO for any company. Working with Scott was a fantastic experience. He’s super open and honest in his communication, which made it easy for me to share my thoughts and expectations.
Working with Ravin has taken the hassle of marketing away from me. His marketing blueprint provided the structure and direction we needed to drive high-quality leads, resulting in an incredible ROI of over ten times in just 90 days. Our online engagement has skyrocketed, and our once poorly designed website is now a well-thought-out cornerstone of our growth strategy – an excellent result!
Scott’s skillset as a Fractional CMO is exceptional. He stands out for his innovative approach to work and his strategies are incredibly organized and process-driven. I am confident that he would bring significant value to any organization and drive success.
Ravin transformed our marketing efforts from a scatter-shot approach to a focused and effective strategy. His guidance led to successful content marketing and a revitalized website, effectively communicating our brand. Most marketers simply “pull the lever” and do the work, but Ravin was truly our CMO, ensuring that we stayed on track.
Choose from three retainer tiers to get the exact involvement you need, from hands-on leadership to advisory, all month-to-month.
Rates vary depending on the level of experience and location of each individual.
We can help you find an appropriate match based on your objectives.
No. Traditional agencies sell off-the-shelf strategies and permanent dependencies. Fractiond is a boutique advisory firm specializing in high-impact commercial interventions. We deploy embedded operators who diagnose the root cause of commercial friction, build the necessary systems, train your local team, and exit. We do not want a permanent seat at your table.
No. Our embedded operators are completely vendor- and software-agnostic. Because we are operators, not software resellers, our only priority is aligning your local execution with your global boardroom expectations. We implement the systems that make the most operational sense for your specific APAC subsidiary.
We do not charge hourly rates, and we do not charge recruiter fees. We engage in fixed-fee diagnostics followed by structured Interim Mandates. Our flagship entry point, the Subsidiary Health Check, is a flat-fee, 60-day intervention. We structure all billing to eliminate procurement friction for your finance team—contracting seamlessly through our US-based corporate entity for global HQs, or through our local Thai partner entity for subsidiaries requiring local VAT and Withholding Tax compliance.
Our engagements are strictly finite, but transformation takes time. Every engagement begins with our 60-day Subsidiary Health Check. Once the ground truth is established and the board aligns on the strategy, we transition into an Interim Mandate—typically an embedded 6-to-18-month execution phase. We build the system, operate it until it is profitable, train your permanent local team, and exit.
Yes. The 60-day Subsidiary Health Check is a standardized diagnostic. The 'Interim Mandate' that follows is entirely custom. Depending on the severity of the revenue leaks and operational friction, an embedded Fractiond partner may integrate into your team for anywhere from 6 to 18 months to drive the exact structural changes your board requires.
In just 90 days, your professional can develop a strategy that will drive growth and improve the operational efficiency of your team.
Fractiond is a boutique advisory firm specializing in APAC commercial execution. We deploy embedded operators to bridge the gap between global boardroom expectations and local operational realities. We build the commercial engine, train your local team, and exit.
