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PARTNER WITH US TO ENGAGE YOUR TARGET AUDIENCE
HEARST DALLAS connects brands with the most influential audience in North Texas. We deliver unmatched reach, high-value consumers, and advertising solutions built to drive real results.
WHY ADVERTISE WITH HEARST DALLAS?
Unmatched Reach
The Dallas Morning News reaches more North Texas consumers than any other local publisher — delivering the scale brands need for awareness and the frequency required for results.
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11.7M monthly visits to DallasNews.com
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Larger integrated news audience than all other D-FW publishers combined
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DallasNews.com outpaces the combined local TV station websites
Business Audience
Our readers aren’t just engaged — they’re influential.
- Business owners and senior leaders
- C-suite and decision-makers
- Financially empowered consumers
- 90% more likely to hold a C-level role
- 45% more likely to be a business decision maker
- 64% are philanthropists
Affluent Consumers
HEARST DALLAS connects brands with consumers who have the means and intent to act.
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915% more likely to earn $150K+ HHI
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597% more likely to have $1M+ net worth
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489% more likely to have $100K+ discretionary income
ABOUT ‘THE DALLAS MORNING NEWS’
The Dallas Morning News has delivered credible, independent journalism to North Texas for 140 years.
As the region’s leading news source, The News serves more than 4 million people each week across a full suite of products: the daily print edition, DallasNews.com, an ePaper, mobile apps, newsletters, podcasts, and social channels.
The newsroom’s deep local presence — across Dallas, surrounding counties and the state capital — keeps readers informed on developments that matter locally, regionally, and even nationally.
Advertising content serves as a valuable resource when readers are making purchasing decisions. Our subscribers are willing to pay a premium price for access to our content and it’s why being aligned with this brand is a powerful way to share your own story.
“I’m excited to announce Hearst Dallas Media Group.
With the acquisition of The Dallas Morning News by Hearst Media, we offer an abundance of new advertising and media solutions to our clients—along with an expanded, untapped first-party audience. Together, we now deliver unmatched market dominance in Dallas and across Texas, powered by data-driven targeting and performance you can measure.
While we remain the trusted 140-year-old media company our community knows, Hearst Dallas Media Group is now backed by the scale, innovation, and resources of Hearst Media.
This is a powerful new chapter for our advertising organization—and we’re just getting started.”
Natalie Yancy, Chief Revenue Officer
The Power of Content
Learn how StoryStudio empowers brands to tell their stories on all platforms.
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