Knowledge Base

Social Media Engagement Builds Thriving Online Communities That Last

Building a large online following can be easy. Building a real community is something else entirely.If you’ve ever wondered why some brands seem to have audiences that comment, share, and actually care, the answer is simple. Social media engage...

Live Shopping Events: How Influencers Drive Real-Time Engagement

Influencer-led live shopping events combine real-time engagement and trust with seamless purchasing, boosting sales and brand connection. Instead of hoping someone clicks from a post to a product page, brands can now sell, educate, and engage all in ...

Turning Customer Feedback Into Social Media Gold

Most brands spend a lot of time trying to figure out what to post next. Meanwhile, some of their best content is already sitting right in front of them. Brands can turn everyday customer feedback into high-performing content that builds trust, drives...

TikTok Shop Growth Systems: Built for How Commerce Actually Works Now

Commerce has changed.People don’t discover products through search or campaign launches the way they used to. They discover them through content—through creators showing real use, real opinions, and real context. What people watch, save, ...

The Power of Paid Amplification To Scale Influencer Posts

Influencer marketing is great at starting conversations, but paid media is what makes those conversations scale.If you’re relying on organic creator content alone, you’re likely leaving reach, performance, and revenue on the table. When a...

Joybyte Powers TikTok Shop Growth for Lyrically Correct

Joybyte has launched new work for trivia game brand Lyrically Correct, supporting the business as lead social agency across TikTok Shop and organic TikTok social media in the US.Joybyte was brought on to help scale Lyrically Correct beyond seasonal s...

Brand Strategies for Navigating The Retail Shift Happening on TikTok

If you’ve been on TikTok lately and it has felt more like a shopping channel than a social app, you’re not wrong.TikTok is no longer just a place for dancing videos and trending sounds. It’s becoming a full-blown retail platform whe...

Don’t Quit TikTok Shop Too Early To See Gains

Let’s be honest. Most brands aren’t failing on TikTok Shop because their strategy sucks. They’re failing because someone in leadership gets spooked too early. The numbers don’t look how the spreadsheet said they should. Budget...

Social Proof Direct-to-Consumer Brands Must Leverage to Drive Conversions

For direct-to-consumer (D2C) brands, building trust is everything. Shoppers today are more skeptical of traditional advertising than ever before, but they put a lot of weight on what other people say and do. That’s where social proof comes in. ...

Myriah Castillo Named 2026 Chief Marketer Top Women in Marketing Honoree

We’re proud to share that Myriah Castillo, President of Joybyte, has been named a 2026 Chief Marketer Top Women in Marketing Honoree. This recognition highlights leaders who are shaping the future of marketing. Myriah stands out for doing exact...

Myriah Castillo Joins The Ad Podcast to Discuss the Future of Social Growth

Social growth doesn’t come from campaigns. It comes from systems. That’s the shift Joybyte President, Myriah Castillo, unpacks on The Ad Podcast with host Dylan Conroy.In the episode, she challenges how influencer marketing is typically a...

Why Creator-Led Marketing Matters Now That AI Is Shaping Product Discovery

Let’s talk about something that has quietly shifted in the world of marketing and product discovery. More people are turning to AI tools like ChatGPT to answer questions about products, compare options, and make purchasing decisions. What ...